GIRL ON THE GO
Grazia|October 2021
An Instagram-favourite influencer has just dropped her own line of longwear lipsticks
GIRL ON THE GO

If social media is your main source of beauty inspiration, then it's highly unlikely that you've missed Aanam Chashmawala's versatile tutorials. She has been owning the beauty space with her lowdown on trends and products, presented in a real, relatable, and nononsense form. Now, the social media star is embarking on an entrepreneurial venture as she launches her very own community-driven beauty line Wearified. Ahead, we catch up with her to know more about the brand and what it stands for.

GRAZIA: What brought about the idea of launching your own beauty line?

AANAM CHASHMAWALA: I've loved playing with make-up since I was a teenager, as I've realised it that it instantly makes me feel better. The idea came from wanting to create a brand that changes conventional beauty conversations while filling in the gaps from a utilitarian point of view.

G: As a beauty influencer, what's your process of testing make-up?

هذه القصة مأخوذة من طبعة October 2021 من Grazia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة October 2021 من Grazia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من GRAZIA مشاهدة الكل
EVERYTHING UNDER THE SUN
Grazia India

EVERYTHING UNDER THE SUN

We go beyond the sun, sand and tan at this tropical paradise

time-read
3 mins  |
December 2024/January 2025
A Hard Pill To Swallow
Grazia India

A Hard Pill To Swallow

This travelogue captures the 2023 Cricket World Cup that took place around India, including the Final that devastated us all

time-read
4 mins  |
December 2024/January 2025
BAKING MEMORIES
Grazia India

BAKING MEMORIES

From heirloom recipes to the scent of spiced fruits, Mumbai's bakers are preserving the art of Christmas cakes with heart and history

time-read
4 mins  |
December 2024/January 2025
NO REST FOR THE WICKED
Grazia India

NO REST FOR THE WICKED

Costume designer Paul Tazewell's work in Wicked is a testament to how thoughtful design can enrich storytelling

time-read
4 mins  |
December 2024/January 2025
HEARD OF THE 'PRETTY PERSON PROBLEM'?
Grazia India

HEARD OF THE 'PRETTY PERSON PROBLEM'?

Beauty experts are saying it's what happens when the genetically blessed go full-throttle on the tweakments...

time-read
2 mins  |
December 2024/January 2025
HAPPY FEET
Grazia India

HAPPY FEET

With Aquazzura's first boutique in India, creative director Edgardo Osorio discusses the brand's global appeal, its resonance with Indian clients, and the inspirations he finds in the country

time-read
2 mins  |
December 2024/January 2025
STRAIGHT-TALKING
Grazia India

STRAIGHT-TALKING

Fashion has always been a romance between the past and present for designer Kresha Bajaj

time-read
3 mins  |
December 2024/January 2025
Dump, Discount, Or DESTROY?
Grazia India

Dump, Discount, Or DESTROY?

As the beauty industry goes all out during the festive season, we unpack the fate of unsold holiday-themed products and the growing concerns of overconsumption

time-read
4 mins  |
December 2024/January 2025
2024 TRENDS WRAPPED
Grazia India

2024 TRENDS WRAPPED

Six beauty content creators showcase their interpretations of the most-talked-about trends that defined this year

time-read
3 mins  |
December 2024/January 2025
RETURN TO ROOTS
Grazia India

RETURN TO ROOTS

The pioneer of outerwear gives you a distinct taste of British heritage and style

time-read
2 mins  |
December 2024/January 2025