BHUVAN BAM
When YouTuber Bhuvan Bam steps out of his house, even in the sweltering summer heat, he wears a hoodie to disguise himself. Over 15 million people subscribe to the 25-year-old’s YouTube channel, BB Ki Vines, and Bam is regularly accosted by teen fans. But, four years ago, the story was different – he was a college kid who had a night job as a singer at a Mughlai restaurant in Delhi. Fast forward to 2020, and Bam is the king of digital content. Besides putting out funny videos, he has also established himself as a singer, actor and an interviewer. He even collaborated with international YouTube star Lilly Singh and acted in a short film with Divya Dutta, called Plus-Minus last year, and recently bagged a Filmfare award for the same. “It’s been an emotional rollercoaster ride for me so far. I’ve enjoyed success, and had my fair share of disappointments, too. In the beginning, I was lucky if my videos got maybe 15 views. But nothing stopped me from creating more content. From college WhatsApp groups, my videos travelled to other colleges, and I don’t know how, but I suddenly became very popular in Karachi University. My videos went viral in Pakistan and Bangladesh, but, funnily enough, not in India. It took a lot of time for people to warm up to my videos here,” he says.
Bam believes that it’s only going to get bigger and better from here, but doesn’t discount the fact that he could quickly become yesterday’s news, given the current digital consumption patterns. “I could become irrelevant tomorrow, so, I want to master all that I can,” he says.
What’s your biggest social media pet peeve?
Honeymoon pictures. Fine, you’re married – congratulations! But, I don’t want to see 36 honeymoon pictures in Bali.
Bhuvan is wearing the ‘Fast RIDER OG’ sneakers from Puma
هذه القصة مأخوذة من طبعة January 2020 من Grazia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة January 2020 من Grazia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
All Eyes On THIS
Meet the newest standout brands on Grazia's beauty desk
Is Restocking Our Fridges A New Form Of Self-Care?
All the reasons why #restocking may not be as calming as it seems
SAVOUR THE TASTE OF SOUTHEAST ASIA
In the heart of our capital lies an extraordinary dining experience, unlike any other
ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation