On a grey winter day in Paris, when a persistent drizzle dishevels even its chicest residents, Olivier Rousteing arrives at the Balmain headquarters in impeccable form. Dressed in all black, he radiates the star power of someone who is perpetually photo‑ready. Even at 10am.
Since Rousteing assumed the creative director role at Balmain in 2011, his image has been a billboard for the brand. With 7.9 million followers on Instagram, he represents the modern‑day celebrity our digital lives have shaped: The kind who seems glamorous and relatable at once. It’s a paradox he has harnessed since he took on the job at the age of 25, when he became not only the youngest creative director in Paris since Yves Saint Laurent for Christian Dior, but also one of the first Black designers to helm a luxury fashion house.
Without subscribing to what is done or expected, and often living designer, redefined what it means to be a luxury brand. Long before most, he embraced social media and influencers, elements once seen as in bad taste by his competitors. His vision of the Balmain woman was always inclusive and sometimes divisive, and he had foresight: He cast Rihanna in her first luxury fashion campaign in 2013 and, a year later, Kim Kardashian, alongside Ye, in theirs. He has also expanded the brand’s reach by introducing menswear, relaunching couture, and moving beyond traditional fashion channels with music festivals, a streaming short‑form drama series, and collaborations that span from Netflix to Barbie.
هذه القصة مأخوذة من طبعة June 2022 من Harper's BAZAAR Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 2022 من Harper's BAZAAR Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Out Of This World
Celestial bodies animate autumn's most elegant spritzes.
Do You Fashion, Bro?
As the number of male fashion influencers swells, we look at what's driving this trend.
BEYOND BEACHES
Escape Down Under for everything your heart desires a romantic intimate wedding, or a cruise along Sydney's picturesque harbour. The world is your oyster and the best thing is you can eat it too.
DOWN TO EARTH
In the spacious apartment of Geraldine Toh and Vincent Lim, art, design elements and an earthy sensibility commingle in perfect harmony.
CRUISING ALTITUDE
With his idiosyncratic Thai movies, dashing movie star good looks and frequent Paris red carpet appearances, Apo Nattawin Wattanagitiphat is bringing the best of Thailand to the rest of the world.
PUT A RING ON IT
Complete your love story with a beautiful engagement ring and exquisite bridal jewellery from storied London jeweller, GRAFF.
PERFECTING TIME
With its unique Atelier d'Antoine programme and an assembly of artisans, Jaeger-LeCoultre shows how it takes watchcraft into the next level.
SOMEWHERE OVER THE RAINBOW
'The Shape of Colours', Hermès haute bijouterie collection, is a true technicolour dream.
HAUTE BIJOUX
The latest and most talked-about collections.
REPAIR REVOLUTION
Unlock your skin's potential.