Modern Icon

Maria Grazia Chiuri creates a new line of bags for Fall 2019 in tribute to Dior’s historical address— 30 Avenue Montaigne

- Kelsey Kissane

“The connection we develop to a place can be extremely powerful,” says Maria Grazia Chiuri, artistic director of Dior, referring to 30 Avenue Montaigne, Paris, the birthplace of the House. With its clean lines and perfect proportions, it was love at first sight when Christian Dior set his eyes on the building over 70 years ago. On December 16, 1946, just weeks before his first show, it became the first retail outlet for Dior and still exists today. In honor of the iconic store, and its significance as the heart and soul of the brand, Chiuri has designed a collection of bags, called 30 Montaigne.