Designer Ashish N Soni sits down for a freewheeling chat on completing 25 years in the fashion business
MINIMALISM WITH MAXIMAL IMPACT is perhaps the best way to describe designer Ashish N Soni’s work. Over the course of the past 25 years—he calls the first decade “a long internship”—Soni has crafted a career out of creating a precise range of immaculate menswear. Systematic in his focus, he later turned his attention to capitalise on the growing womenswear market. “The lehengas and the saris were where the money was,” he says, with a laugh. In 2005, Soni was the first Indian designer invited to show his oeuvre at New York Fashion Week. And he hasn’t stopped innovating. Most recently, at Amazon India Fashion Week’s Spring 2017 showcase, he played with interesting shapes that blur the boundaries for men and women. His rendition of ‘puddle pants’ for women was an adaptation of flared trousers with dramatic silhouettes at the bottom. The voluminous trousers with a wide leg shape that gives the appearance of gathered folds at the hem is one of the focal looks in the collection. As Soni completes a quarter of a century in the business this August, Bazaar talks to him about his design journey, his fascination for denim, and what fashion stands for in today’s era of cultural appropriateness.
SUPRIYA DRAVID: Is it true that you were redesigning your school uniform at 15?
هذه القصة مأخوذة من طبعة July/August 2017 من Harper's Bazaar India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July/August 2017 من Harper's Bazaar India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Unyielding And Unmatched
In an industry where every move is scrutinised, Kareena Kapoor Khan lives passionately, loves her job, and understands that there’s more to her than just box-office numbers.
SEEN AND HEARD
Female authors explore how crucial it is that women write about their personal experiences.
INTO THE WORLD OF JUDY CHICAGO
What makes the feminist trailblazer an icon?
'THE LEGACY OF A SINGER WILL ALWAYS STAY INTACT'
AR Rahman believes AI can be used without compromising on the artistic essence.
THROUGH HER EYES
Indian supermodels remember legendary photographer Prabuddha Dasgupta ahead of his 68th birth anniversary.
THE SHAPE-SHIFTERS
From adorning your body to your mantle piece, jewellery designers are turning to homeware.
WEARABLE ART
Three limited-edition timepieces, inspired by Gaston-Louis Vuitton's love for artistry, is an ode to the Maison's legacy of craftsmanship.
AS LONG AS TIME
Bazaar India delves into the ethos of watch brands.
MILANO MAKEOVER
Sabato De Sarno's reimagination of this classic Gucci bag is is an ode to his Milanese becoming.
A LOVE LETTER TO JAIPUR
Designer Surily Goel reveals the making of her latest collection.