Waves Of Change

CELEBRATING ALMOST TWO DECADES OF ITS MOST FAMOUS DESIGN, GEORG JENSEN HAS REIMAGINED ITS SIGNATURE COLLECTION, THIS TIME WITH SERIOUS PUNCH

- Francesca Wallace

Stepping into the workshops of one of the most famous jewellery brands in the world should be intimidating, but actually it feels the opposite. Georg Jensen’s worldwide headquarters are tucked onto a quiet street in Frederiksberg on the fringe of inner-city Copenhagen, and I enter not really knowing what to expect. But as with many things in Denmark, it’s utterly charming.

Here to explore the new take on the Fusion collection, my visit to the brand’s base turns out to be much more than just a look at the latest editions to the famous range. In fact, my day in Copenhagen with the storied brand, which is the official jewellery supplier to the Danish royal family, is one of serious learning and history— both in Danish culture and Georg Jensen’s impressive history.