In a world of mass consumption, Tumi creative director, Victor Sanz, turns the other cheek by designing luggage and accessories that last.
“We love our black bags, which everyone has one,” proclaims Tumi creative director, Victor Sanz, against the market’s demand for unique tastes. The luxury travel accessories brand achieves that through customisation and personalisation, and it has more to offer than just black bags. After all, its motto is “Perfecting the Journey”, and Sanz takes the lead in offering the perfect black travel bag.
Sanz graduated from the prestigious Pratt Institute in New York, majoring in industrial design. Upon graduation, he was hired by Eastman Kodak and is attributed for designing several award-winning digital cameras. Sanz joined Tumi in 2003, which he remains to this day, with his appointment as creative director in 2016. Not counting the short stint between 2008 and 2009, when Sanz took a break to join Olivet International, his 15 years of accumulated Tumi knowledge coupled with his academic training has equipped him to be the ideal candidate to lead the brand.
Sanz’s latest project saw him working with Hollywood actor Chris Pratt on an Asia Pacific and Middle East campaign as the ambassador for Tumi’s relaunched core collections, the Alpha 3 and the Alpha Bravo. “We need someone who is dynamic, embraces the brand, that’s loyal, that’s fun, that’s relatable… could be handsome-ish? […] a great opportunity to work with someone that loves the brand, that knows the brand, that is a true Tumi customer,” he explains.
This writer is lauding the above as a bold move because Sanz is not fixated on creating the best travel accessories and flooding the market, but he also believes in honest narratives by the Tumi ambassadors to share the thoughtful designs and intricate details that he comes up with. Obviously bold because these Hollywood big names, which include Lenny and Zoë Kravitz, might not be easy to convince to come on board as ambassadors.
هذه القصة مأخوذة من طبعة June/July 2019 من MEN 'S FOLIO Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة June/July 2019 من MEN 'S FOLIO Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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