PERFECT EXPRESSION
MEN'S FOLIO Malaysia|June/July 2021
Hennessy collaborates with new media artist Refik Anadol to present a different perspective to the brand’s celebrated classic Hennessy V.S.O.P Privilège.
Yan Joon Wing
PERFECT EXPRESSION

The exhilarating team-up between Hennessy and Refik Anadol sees the data sculpture pioneer, for the first-time ever in Hennessy’s 250-year history, transforming the time-honoured tasting ritual into a fascinating artwork. Here, we spoke with Anadol about clashing old-world tradition with futuristic vision.

How did you and Hennessy come to a decision to shed light on the ritual of tasting?

It all started roughly two years ago when Hennessy invited me to visit Cognac and stayed at Château de Bagnolet. It was in the amazing 200-year-old building where I was inspired by the legacy of Hennessy, and the beautiful landscape of Cognac. However, what inspired me the most was the moment of tasting ritual by the Tasting Committee, which immediately prompted me to ask Renaud Fillioux de Gironde, Hennessy’s 8th-generation Master Blender, “Can we please use the moment of tasting as an input and transform the heritage into data that has eventually become the artwork we are seeing now?”

هذه القصة مأخوذة من طبعة June/July 2021 من MEN'S FOLIO Malaysia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة June/July 2021 من MEN'S FOLIO Malaysia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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