Prada's Got Seoul
MEN'S FOLIO Malaysia|August 2018

Boasting a super-modern, utilitarian collection, Prada’s iconic fabric – nylon – makes a convincing comeback for Autumn/ Winter 2018 in a style reminiscent of the crazy heydays of the 90s. Men’s Folio recently attended Prada’s press presentation in Seoul to find out more.

John Ng
Prada's Got Seoul

“The show – composed of 44 looks for men and 15 for women – is divided into well-defined groups characterised by a different badge/label worn as an accessory. With this detail, Prada intends to ‘catalog’ looks into different ‘human species’ and state how each of us is controlled and observed – and therefore not completely free – in our modern world,” the show notes explained.

When Miuccia Prada decided to present her Autumn/Winter 2018 collection in a warehouse stacked with crates and objects stamped with thought-provoking symbols, her intention of showcasing Prada’s industrial soulfulness through these new interpretations was obvious and unmistakable. The show, which opened with looks in almost all-black “Pocone” with ID tags featuring the new logo and cut-out Polaroid head shots of the models, definitely snagged attention and got people talking.

هذه القصة مأخوذة من طبعة August 2018 من MEN'S FOLIO Malaysia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة August 2018 من MEN'S FOLIO Malaysia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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