Solethreads was founded in November 2018 after undergoing rigorous processes of product prototyping, concept testing and pilot launches. The brand, launched on major E-commerce platforms in December 2019, has seen tremendous response and consumer connection. Solethreads aims to become a 300cr fast fashion ‘open footwear’ brand in the next 3 years with strong online and offline presence, Gaurav Chopra, Founder & Director, Solethreads, informs S&A. Gaurav is a second generation footwear expert with over 13 years of experience in footwear development, design, sourcing and manufacturing.
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Solethreads is a ‘Made in India’ open footwear manufacturing and retail brand that is disrupting the category by introducing a range of innovative, quirky and in-trend flip flops for the youth. Solethreads was founded in November 2018 after undergoing rigorous processes of product prototyping, concept testing and pilot launches. The brand, launched on major E-commerce platforms in December 2019, has seen tremendous response and consumer connect, not just from the metros but Tier2 markets as well. Solethreads takes pride in being the harbinger of innovation and latest technology in footwear design, however we believe that the open footwear category itself is huge. Given that flip flops is the most penetrated sub-category within footwear, we would want to focus on making a mark there before getting into any allied categories.
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هذه القصة مأخوذة من طبعة December 2020 من Shoes and Accessories.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة December 2020 من Shoes and Accessories.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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