SamanthaKipury, the Managing Director of Carat, speaks toANDANJEWOBANDAabout her job and building Carat from the ground up to one of the most leading agencies in Kenya.
Growing up I always thought I would get into teaching like my mom but I ended up taking a marketing course at the Monash University, South Africa instead. Marketing fascinated me because of the ability to create brands that add value to lives. The only problem is that I get bored quite easily so focusing on just one brand or product gets quite tedious over time. So after school I decided to get into advertising. I wanted to focus on consumers and to understand how they think. I started working at Carat (the front facing side of Dentsu Aegis Network, a multinational media and digital marketing communications company) in 2009. The best thing about advertising is that you can work on a winning car strategy in the morning and a new alcohol brand launch in the afternoon. The pressure is intense but forces you to learn and grow.
هذه القصة مأخوذة من طبعة August 2018 من TRUE LOVE Magazine East Africa.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 2018 من TRUE LOVE Magazine East Africa.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
RADIO HEADS
Known for their pleasant voices and eloquent English, Cate Sidede, Terry Muikamba and Anne Mwaura open up about life on air, their personal struggles and why they love radio.
WHY SO INSECURE?
Creating false realities inside your head based on assumptions is highly likely in any relationship. PRISCILLA WAIRIMU says acknowledging this is a problem is the first step in the right direction.
TOGETHER, APART
Are you in a long-distance relationship? Are you tired of hearing all the messages of doom from people who swear your relationship is bound to fail? ALISON SIFUMA shows you how to foster your connection despite the space between.
THE BEAT KILLER
Amos Njenga Chege aka Magix Enga, on producing, forgiving Harmonize for sampling his beats and finally getting into singing.
THE ANTI-SOCIAL STORY TELLER
Muigai Mwangi aka Ndugu Abisai, 30 loves the art of storytelling. He speaks on his love for chai, his biggest fear as a writer and the Soap opera he is currently writing.
The Making Of A Popstar
Her first EP (Extended Play Record) is ruling the airwaves and Tanasha Donna wants you to know that despite her heartbreak and being a new mom she is on her way to superstardom.
IS YOUR RELATIONSHIP FUN?
A relationship can sometimes feel boring. This is a phase that comes and goes. However there are certain circumstances where feelings of relationship boredom are not a phase but are permanent.
MANAGING YOUR ANXIETY
Anxiety is like a toddler, it never stops talking, tells you constantly that it wants its own way, and keeps you up when you are trying to sleep.
INDOOR CAMPING
No indoor plans for the Easter Holiday? MERCY RAPHA shows you how to make indoor camping a forever memory for your kids.
6 FUN HOUSE-BOUND ACTIVITIES
Stuck with the kids at home this lockdown season? MERCY RAPHA gives you fun activities to turn boredom into bonding time.
