What’s really real on social media? How do the dynamics of blogging work? Vogue speaks to the world’s most coveted social media star— Chiara Ferragni of The Blonde Salad—on why she and the generation she represents #neverstop.
Chiara Ferragni seems to live on a plane. While geographically she splits her time between LA and Milan, calling both cities home, Ferragni, the world’s most influential blogger, is always on the go since she started TheBlondeSalad.com in 2009 with then boyfriend Riccardo Pozzoli. Posting in Italian and English, the blog (which at the time didn’t include the different social media extensions it does today) focused primarily on fashion, photography and travel along with her wardrobe choices.
“I came up with the name The Blonde Salad because I wanted something that represented me. Back then, I was even blonder… like, blonde blonde. And I wanted my blog to be a mixture of everything, like a salad: fashion, lifestyle, my travels, my friends, all of my experiences,” says the 29-year-old.
With her debut, Ferragni joined an already competitive arena that was making industry names out of Susie Lau of Stylebubble.co.uk and Jane Aldrige of Seaofshoes.com, both of who launched in 2006, followed by the wunderkid Tavi Gevinson of Thestylerookie.com in 2008. But Ferragni, with her religious documentation of her outings and love for consuming fashion, struck a chord with her audience on a global scale.
She rose up the ranks swiftly, bagging accolades such as ‘Newcomer of the Year’ at the very first Bloglovin’ Awards in 2011, launching her eponymous shoe label in 2012, reaching her first million followers on Instagram, earning a spot on the prestigious Business of Fashion 500 list of global influencers in 2013, making the Forbes ‘30 under 30’ list and the cover of Vogue Spain in 2015. Last year she achieved the business holy grail—a chance to speak to MBA students at Harvard Business School.
هذه القصة مأخوذة من طبعة February 2017 من VOGUE India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة February 2017 من VOGUE India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Current affairs
Elif Shafak’s work abounds with references, memories and a deep love of Istanbul. She talks to AANCHAL MALHOTRA about the significance of home and those who shape our recollections of the past
A drop of nostalgia
A whiff of Chanel N°5 L'Eau acts as a memory portal for TARINI SOOD, reminding her of the constant tussle between who we are and who we hope to become
Wild thing's
Zebras hold emerald-cut diamonds, panthers morph into ring-bracelets that move and a turtle escapes to become a brooch -Cartier's high jewellery collection Nature Sauvage is a playground of the animal kingdom.
Preity please
Two surprise red-carpet appearances and a movie announcement have everyone obsessing over Preity Zinta. The star behind the aughties’ biggest hits talks film wardrobe favourites, social media and keeping it real.
Honeymoon travels
Destination locked, visas acquired, bookings madewhat could stand between a newly-wed couple and pure, unadulterated conjugal bliss in some distant, romantic land? A lot, finds JYOTI KUMARI. Styled by LONGHCHENTI HANSO LONGCHAR
La La Land
They complete each other’s sentences, make music together and get lost on the streets of Paris—this is the love story of Aditi Rao Hydari and Siddharth.
A SHORE THING
Annalea Barreto and Mavrick Cardoz eschewed the big fat Goan wedding for a DIY, intimate, seaside affair that was true to their individual selves.
7 pheras around the buffet
Celebrating the only real love affair each wedding season: me and a feast.
Saving AI do
From getting ChatGPT to plan your wedding itinerary to designing your moodboard on Midjourneytech is officially third-wheeling the big fat Indian wedding
Love bomb me, please
Between breadcrumbing, cushioning and situationships, the language of romance seems to be lost in translation. SAACHI GUPTA asks, where has the passion gone?