Switzerland is a weird place to see watches. To be clear, this is not a value judgment about buying watches in the historical home of watchmaking, nor the appeal of fine watches to Swiss people, for whom watchmaking is an inextricable part of everyday life. Instead, the disquietude is about why Swiss watchmaking is famous in the first place, which is really an accident of history. Just think back on the kerfuffle about "Swiss Made" just a few years ago; it all feels much more important to outsiders than to the Swiss. Much like the banking and pharmaceutical sectors here though, you cannot expect the Swiss to be emotionally vested in these areas because they are a part of the landscape, which visitors rave about. One does not, for example, drone on about one's home - when it comes to watchmaking, the Swiss leave it to watch bores to do that. The editors of WOW Singapore and Thailand certainly qualify for this, although it should be noted that WOW Malaysia is the edition that goes out of its way to run publicity on travel and tourist attractions in Switzerland.
Watches and Wonders Geneva finds the editor of WOW Singapore ruminating (visually, on IG Reels) on how lucky the Swiss are to have a veritable legion of tourism officers in the form of watch enthusiasts. Now in its second year of being a physical watch fair, Watches and Wonders Geneva did not disappoint in drawing the crowds and the brands, underscoring the limitations of digital events and uncoordinated physical novelty presentations. While Rolex and Patek Philippe are blessed with a surfeit of popularity, such that their stands at the big Geneva show are literally mobbed in the opening hours of the first day, other brands depend on these stars to draw the crowds.
هذه القصة مأخوذة من طبعة Issue 69 من WOW Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Issue 69 من WOW Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
BUOYANT HEAVYWEIGHTS
The ubiquitous use of titanium and carbon fibre does not satisfy a growing number of watch lovers; the indisputable rise of quiet design vexes them. The recent release of hefty and heavy timepieces, especially in the dive watch segment, proves that some just like it big
YEN FOR PRECISION
While we typically think of watchmaking as a Swiss matter, this ignores the powerful contributions of Japanese industry and know-how. We begin this deep dive with a look at the biggest names in the game
LEGENDARY DEPTHS
From pioneering chronographs to revolutionizing dive watches, Longines has always been at the forefront of horological advancements. Explore how the Swiss brand's journey through water-resistance shaped the future of dive watches-and made a splash in the process
LEAPING AHEAD
IWC updates the perpetual calendars in its Portugieser range with four new models
HOLDING THE HIGH GROUND
Chanel's 2024 collection represents a rare moment where haute couture and haute horlogerie coexist perfectly
SARTORIAL TIMING
Parmigiani Fleurier encourages us to take a second, and perhaps third, look at the new Toric collection of watches
LEFT HAND DRIVE
The DOXA SUB 300T Aristera is a tribute to the brand's heritage in dive watches, combining the original design with a left-handed twist for 2024, offering the standout features that made DOXA renowned while breaking new ground in functionality
LIVING HISTORY
A. Lange & Söhne has spent the better part of this year celebrating the 25th anniversary of the seminal Datograph. With the Datograph Handwerkskunst, the watch is elevated to the highest level
THE PURSUIT OF PERFECTION
Since its inception, Rolex has never wavered in its pledge to create the world's finest watches for anyone, anywhere
SWEET SPOT
The Longines Legend Diver is just the right amount of watch for a contemporary sports model that could also pull dress watch duties
