There are few, if any, watch brands that made their marks via TV advertising but that is exactly what Rado did in the 1980s. To my young eyes, none of it registered except the images of the watches themselves. I had never seen anything like the shimmering black square timepieces; even at that time, the message about ceramics hit home. It is quite possible that the watches met and merged with the iconic imagery from 2001 Space Odyssey, which was also playing on TV at the time. For more on such musings, I invite you to take a look at our cover story this issue, where the star is not the Rado DiaStar but the Rado Captain Cook.
Our subject for the moment is the man in charge of the Swiss watchmaking brand, Matthias Breschan. Breschan has been CEO at Rado for approaching nine years, which is unusual in the watch trade today. The firm, now owned by the Swatch Group, has been in business since 1917 so Breschan is still quite youthful, relatively. It is that youthful zeal that makes him a believer in the power of innovation, and helped him steer the brand true. For example, he understands that Rado’s decision from 1957 to concentrate on the exterior of the watch is something worth advancing in the 21st century. Breschan cites the example of the brand’s design cooperations, especially with designers that are not working with watches. Prominent examples of this right now are watch projects with Konstantin Grcic, Leslie Chan, and Jasper Morrison.
هذه القصة مأخوذة من طبعة Spring 2020 من World of Watches.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة Spring 2020 من World of Watches.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
EASY COMPANY
Hamilton launches the new Khaki Field Quartz collection that takes its inspiration from the G.S.watches of the 1960s.
SPIRITED AWAY
The year of the dragon is not yet over and Franck Muller's new watch will remind you once again why this year is a great Chinese zodiac year for watches.
LUNAR TIES
Blancpain resumes its deep-seated romance with the moon through the Bathyscaphe Quantième Complet Phases de Lune in black ceramic.
USEFUL BREAKTHROUGH
With the Elux LAB-ID PAM01800, Panerai has delivered the smartest and brightest dive watch ever made.
SHIELD KING
Seiko reveals a new take on a King Seiko classic, the KS1969, thus bringing back an intriguing shape to the collection.
FRENCH EXPRESS
Louis Vuitton extends their new philosophy of watchmaking unveiling the dressier Escale collection.
PUSHING BOUNDARIES
Patek Philippe brings their patented system to synchronise the date display on a world time watch to their regular collection.
APROPOS COMPLICATIONS
A watch with complications appeals to different sorts of collectors, and is quite different to a complex watch. The editors of Singapore, Malaysia and Thailand discuss the virtues of all sorts of complications and considering when more is really better…
KEEPING IT REAL
Technology proves to be a solid tool for luxury watch brands in their fight against mounting cases of fake timepieces and watch thefts.
GLOWUP
A brightly lumed dial in pitch-black darkness is equal parts joy and fascination, have you ever wondered where your Super-LumiNova comes from?