India Pharma Inc needs to leverage the potential of social media to up its game in times to come.
Social media, a confluence of technology, data and relationships — the powerful triad for value creation, is helping organisations across sectors create exponential value and causing the emergence of new business models. Recognising its tremendous potential, global pharmaceutical giants like Boehreinger Ingelheim, Pfizer, Novartis, Eli Lilly, AstraZeneca, GSK and others are also investing a huge chunk of money and leveraging social media to obtain market intelligence, acquire real time customer feedback, disseminate disease awareness and measure brand equity with healthcare professionals. A survey from Indegene titled, 'The Digital Savvy Pharma Marketer, 2016' predicts that 19 per cent of the global pharma marketers' budget would be reserved for spending on non-personal digital channels with social media, mobile apps, and HCP portals topping the list. The study also foretells an increase in social media preference by 38.2 per cent by 2018.
Wariness prevails
The story seems to be slightly different on the domestic front. 'The Indian Pharma Digital Health Report 2015', highlighted that despite maintaining presence in various social media platforms, the level of consumer engagement was quite low among the Indian pharma majors. The study by a digital agency called D Yellow Elephant, which analysed 40 pharma companies in India across 10 key digital parameters, ranging across websites, apps and social media platforms, also pointed out:
Just nine out of 40 companies had score above 50 out of 100
India-specific Facebook page was being operated by only eight companies
Despite a high presence on Google+, only one company was active
Twitter showcases 52 per cent active management (India and global handles)
LinkedIn emerged as the most popular social media platform, but only 14 companies were active
هذه القصة مأخوذة من طبعة March 16, 2017 من Express Pharma.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة March 16, 2017 من Express Pharma.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Powerful Process Control with IND500x Weighing Indicators
Ensuring consistent quality in hazardous environments, particularly in Ex-Areas (Zone 1/21, Division 1), is a critical aspect of industrial operations. The IND500x weighing indicators from METTLER TOLEDO provide a robust solution for these challenging settings, offering optimized safety and productivity.
Ensuring clean room integrity with prime clean reset high-speed doors
Prime Clean Reset high-speed doors ensure airtight seals, minimising air permeability and contamination in clean rooms. Designed for sensitive environments, they enhance operational efficiency and meet rigorous regulatory standards, making them ideal for pharmaceutical and biotech industries
Complete environmental monitoring solution - testo Saveris Pharma
There are several critical applications in the industry like research and development that demand for continuous & reliable monitoring of important environmental parameters.
Adaptive Manufacturing:-The new flexibility in medical device assembly
Unlike traditional, rigid production lines, B&R's adaptive machines seamlessly adjust to the requirements of each device, dynamically adapting to each unique process
Reshaping pharma safety with active packaging innovations
CILICANT is revolutionising active packaging with solutions tailored for the most sensitive formulations. Meet the innovators driving stability, safety, and impurity control in pharma packaging at CPhI India
UNLOCKING GROWTH FRONTIERS
Vadodara Pharma Summit 2024 brought together industry leaders and experts to highlight the city's pivotal role in India's pharma landscape and explore collaborative strategies to strengthen India's pharma innovation ecosystem
Optimising cloud provisioning for pharmaceutical compliance and operational excellence
Suresh Perikala, Senior Engineering Lead - DevOps and Cloud Engineering Practice, Altimetrik
Accelerating pharma's sustainability efforts
Avinaw Prasad, Director, Climate Change & Sustainability, Deloitte India explains why integrating sustainability into the core pharma business strategy is essential for long-term success, analyses key focus areas and policy pushes which can incentivise companies to further evolve on the sustainability path
Drug Repurposing: Unlocking access to rare solutions
Drug repurposing, a quick, cost-effective path to deliver existing treatments to patients, can serve to expedite and expand healthcare access for patients with rare diseases
Optimising spend, maximising growth
Express Pharma, in partnership with IPA and CHEMEXCIL, powered by SAP, recently organised a thought leadership conclave on 'Reimagining spend management and supply chain' where cross functional experts explored strategies to drive value through supply chain transformation