Truth Be Told
F&B Report|Volume 14 No 2

Is Your Food Playing Tricks On You? Blame It On Questionable Marketing.

Pedrong Puti
Truth Be Told

A clever play on words, an image that delivers emotion and impact, a video that tugs on your senses—these marketing tricks can definitely do wonders for a brand. But push it beyond ethical barriers and you’re at risk of losing credibility and, consequently, your market’s trust.

With regard to questionable marketing, some say that as long as no laws are broken then everything is fair game. It is business, after all, and some companies are willing to do anything to get ahead of the game. It is a ruthless world and, oftentimes, players roll with the punches by engaging in an equally ruthless game. In all this, where does ethics come into play?

KILLING THE KIELBASA

Have you ever wondered why the prices of supermarket beef hotdogs, pork sausages, and longganisas are low? Turn the packet over and look closely at the list of ingredients to find out. There are some brands of beef sausage, for instance, that list chicken skin, chicken, vegetable starch, and whey or milk protein as ingredients. Yes, the sausage might actually contain more chicken than beef. In the case of some beef hotdogs, you are lucky if you find more than 25 percent of real beef in them.

هذه القصة مأخوذة من طبعة Volume 14 No 2 من F&B Report.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة Volume 14 No 2 من F&B Report.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من F&B REPORT مشاهدة الكل
Regional Picks
F&B Report

Regional Picks

Hard-to-get food products are now within reach as a young startup brings edible finds from the provinces to the capital.

time-read
3 mins  |
Volume 14 No 3
Time To Engage
F&B Report

Time To Engage

If the customers want to leave more money on the table, then why is the industry allowing them to walk out the door?

time-read
4 mins  |
Volume 14 No 3
Earth Bound
F&B Report

Earth Bound

Despite its divisive principles, biodynamic farming could be a solution to the heavy price of industrial agriculture.

time-read
5 mins  |
Volume 14 No 3
Bitter Beans
F&B Report

Bitter Beans

The coffee may be good, but the plight of farmers continues to leave a bitter taste in the mouth.

time-read
5 mins  |
Volume 14 No 3
Sustainable Spaces
F&B Report

Sustainable Spaces

Resorts, no matter how distant from the city, are hoping guests will appreciate a lighter carbon ootprint and produce harvested from their backyard.

time-read
5 mins  |
Volume 14 No 3
Break Line
F&B Report

Break Line

Nitro-charged Horchata, Handcrafted Chocolate, Fresh Smoothie Bowls, and a Retro Boutique Hostel Are Driving the F&b Boom in LA Union.

time-read
9 mins  |
Volume 14 No 3
Seasons Of Taste
F&B Report

Seasons Of Taste

Whatever Dish Is on the Table, Mccormick Seasoning Blends Will Take You on a Palatable Journey

time-read
2 mins  |
Volume 14 No 6
A Taste Of Tomorrow
F&B Report

A Taste Of Tomorrow

Influential Trend Forecaster Cécile Poignant on the Lifestyle Factors That Will Shape the Hospitality and Travel Industry

time-read
3 mins  |
Volume 14 No 6
Long Time Coming
F&B Report

Long Time Coming

At the Heart of Josh Boutwood's Career Is the Rise and Fall of a Fragile Relationship With Himself, His Family, and an Exhilarating Future That People Are Finally Taking Notice

time-read
4 mins  |
Volume 14 No 6
Vegan Chocolate
F&B Report

Vegan Chocolate

Chocolates Are for Everybody. Yes, Even Those With Strict Diet Restrictions

time-read
2 mins  |
Volume 14 No 5