ROLE OF NUTRACEUTICALS IN MODERN HEALTHCARE
Future Medicine India|November 2021
With the pandemic teaching us the importance of overall nutrition, people are getting more flexible toward nutraceuticals
DR. R.B. SMARTA
ROLE OF NUTRACEUTICALS IN MODERN HEALTHCARE

Preventive healthcare gained immense importance during the pandemic, providing a boost to nutraceuticals. Looking at the ever- growing market of nutraceuticals and health supplements in recent years, we can say these products are positively influencing the health of people while generating impressive revenue for their makers.

In India, the use of nutraceuticals increased manifold during the pandemic. Even the government was seen to be taking certain positive approaches towards traditional medicines and nutraceuticals in order to safeguard the population from the virus. Medical practitioners are increasingly prescribing health supplements and nutraceuticals for the post-covid recovery of the patient. Moreover, growing awareness about immune health during pandemic resulted in increasing acceptance of such nature- based products.

With the pandemic teaching us the importance of overall nutrition, people are getting more flexible toward nutraceuticals. Increased research and the rise in innovative nutraceutical products have also provided a leg up to growth of the sector. Undoubtedly, nutraceuticals helped a lot during the pandemic and will continue to provide health benefits in the future through innovative approaches.

Three Focus Areas

Following are the three major areas where nutraceuticals made their presence felt during the time of the pandemic:

1. Improving innate immunity

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