JOURNEY TO THE FAR SIDE
IFJ|July - August 2020
social distancing, especially in public spaces, looks set to be the new normal for the near future. as consumers try to stay just far enough apart, ifj looks at how companies find new solutions for new realities
maithili salunkhe
JOURNEY TO THE FAR SIDE

The Covid pandemic has brought with it a host of new challenges, primarily, how to resume one’s former existence without compromising personal health and safety. As lockdown restrictions are progressively lifted across India and the world, people, firms and governments are struggling to return to normalcy while still maintaining social distancing

Ashok Basoya, Founder, Ottimo, says it well, “In the wake of the pandemic, it has become essential to socially distance when stepping out. For most public spaces, like offices, restaurants, theatres, gymnasiums, supermarkets, libraries etc., the challenge has been to ensure that, while still maintaining a sense of connectedness that is so vital to the human spirit.”

Technology has evolved rapidly to cope with the challenge. According to Lalit Arora, Co-founder, VingaJoy, “Since social distancing has become an integral practice, there has been an appropriate increase in the demand for changes in product design and technology.” Consumers too are adapting quickly, overcoming their fear of new tech to incorporate new gadgets and new systems of functioning into their lifestyle.

the market expands

هذه القصة مأخوذة من طبعة July - August 2020 من IFJ.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة July - August 2020 من IFJ.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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