There is a democracy about the space created by Harsh Neotia, Chairman of the Ambuja Neotia Group, at Swabhumi, Kolkata. Swabhumi is the venue of the five-year-old The India Story, an annual creative arts and design exposition, conceptualized by wife and partner, Madhu Neotia, and held in December last year. Hierarchies blur at the festival where the shawl-clad older generation share front row seats with Kolkata’s self-actualized culturati at Payal Khandwala’s inaugural fashion show. Harsh Neotia says, “Democratizing is important to our nation to bind various sectors and ideas.”
Thus, The India Story has become a space that draws people with a very specific agenda: to shop, enjoy art canvassed from budding talent around the country and listen to emerging musicians in an environment that is not hierarchical towards age and/ or gender. From the physical layout of the land to the design of The India Story, visitors go through a wonderland of discoveries. Multiple levels are juxtaposed against each other and lined with retail offerings. Halls of retail therapy at the end of these levels offer an indoor-outdoor variation that enhances a feeling of adventure. Yet, nothing is out of place. Everything local is celebrated. Every participant in The India Story is Indian.
هذه القصة مأخوذة من طبعة January - February 2020 من IFJ.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة January - February 2020 من IFJ.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Embroidering A Story Of Survival
The artisans of Aham Bhumika have been busy even during the pandemic, working their magic on bags, sarees and cushion covers
SUITE DREAMS ARE MADE OF THESE . . . .
A luxury suite must combine luxury, functionality, beauty and have a little something extra to stand out
The japanese way: MARUNI
‘The rich are different’; companies rich in design, certainly are. they invest their trust and resources into creating products imbued with the value that only great design can add. ifj does a deep dive into the path that makes these companies different. we start in the far east, with maruni, japan.
MADE TOGETHER , APART . ‘connected' at the design museum, london
A material-driven project pushes the boundaries of what is possible with American hardwoods and explores how designers and craftspeople adapted their working practices during the lockdown.
“DESTINY HAS TWO WAYS TO RUIN YOU: BY DENYING YOU WHAT YOU WANT , OR GIVING IT TO YOU! ”
IFJ shares the views of thinking people, throwing them open for discussion, dissection, and analysis. in short, for you to think about and send in your own thoughts and responses. in this conversation, we share Amarnath's thoughts
SITTING PRETTY
The recent pandemic has seen consumers invest more in their homes, creating bespoke and elegant spaces that benefit the players in the luxury high end furniture segment
THE LOUNGE AT ESSEX FARMS NEW DELHI
Commission : design ethics architecture studio
AR. BRIJESH SHAIJAL
Architects do the talking, as they wander through the world, pointing to architectural and design features they have loved along the way
RESILIENCE IS AN INCREASINGLY IMPORTANT ASPECT OF LUXURY DESIGN
Rachel johnson, senior vice president and studio director, wimberly interiors, on luxury hotel design
Abhishek and aashita chadha: THE KARIGHARS , BENGALURU
Founder of the KhariGhars, what is most satisfying about his profession, and he is quick to tell you that it is the fact that most of his clients are his close friends.
