![Creative Jubilation](https://magarticles.magzter.com/articles/683/387948/5dea153767bd2/Kartell.jpg)
Public backlash against plastics has been gaining momentum, even though it is only one of many other urgent environmental concerns. The reason the reputation of this synthetic material has taken a beating stems largely from the consequences of plastic pollution. But the truth is more complex than that; there is a significant difference between single-use plastics and polycarbonate pieces that are made to last. This distinction holds true for Italian design company Kartell, which has made its name with a combination of innovative design and eco-conscious advances in its production of plastic furniture.
Turning 70 this year, the firm has also experimented with other materials such as plywood, using sustainable production methods that minimize material wastage. The company also achieved Greenguard certification, a programme by the US Environmental Protection Agency and the State of Washington that certifies low chemical impact on the indoor environment. Additionally, all raw materials used during the production process as well as the packaging materials for Kartell products are recyclable.
President and CEO Claudio Luti took over the company from founder Giulio Castelli in 1988 and has worked with acclaimed designers and young talents around the world to create a wide variety of collections. His son Federico and daughter Lorenza, work as the company’s commercial director and marketing and retail director respectively.
“We always find something new to put on the market,” says Lorenza. “Our plastic products are very different from the ones used in plastic bottles. They last a lifetime and you can find them in museums; they could be completely recyclable if you want them to be.” Here, Lorenza discusses her family’s design tradition and future plans.
Tell us more about the family history behind Kartell.
هذه القصة مأخوذة من طبعة December - January 2020 من Singapore Tatler Homes.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة December - January 2020 من Singapore Tatler Homes.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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The Art Of The Matter
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Dream Making
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A FASHIONABLE SPIN
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FAIR PLAY
Explore the cutting-edge creations and groundbreaking collaborations at Salone del Mobile 2024 in Milan, which showcased the transformative power of innovation in shaping the future of global design
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Designers and design aficionados make their annual pilgrimage to Milan Design Week for the latest and most spectacular design happenings, but where in the city do they actually hang out? Here are some of the stylish locals’ favourite addresses
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Inspired Living
The luxury property market is gearing towards elevated lifestyles and transformative trends in the second quarter of the year
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Rock Stars
As acclaimed design duo Formafantasma unveil a new material at Milan Design Week, they discuss their pioneering collaboration with Cosentino and explain that designers should be more involved in creating solutions for social issues
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Crafting Joy
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