It’s the oldest parenting trick in the book. Your child looks at you and says, “I’m hungry!”, usually after seeing an ad for junk food. If you ask them what they want, they are unlikely to choose something healthy. So instead, you say, “Would you like an apple or a banana?” If they protest at the choices you offer, you say, “That’s all we’ve got right now, an apple or a banana.” They think for a second, and usually choose one and then go about things happily again. No fight, and they feel like they’ve made their own choice. But have they?
Clearly, they didn’t come to us wanting fruit, but they’ve walked away feeling more in control of their choice than they really are. We wanted them to eat healthily so allowed only healthy options to choose from. They didn’t even think there might have been chocolate biscuits, cake, chips or any manner of confectionery in the cupboard; they just accept what is presented and then feel a sense of agency and control because they got to make a decision. We, as parents, have activated a hidden persuasion technique.
هذه القصة مأخوذة من طبعة December 2021 - January 2022 من Money Magazine Australia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 2021 - January 2022 من Money Magazine Australia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
An outrageous, beautiful monopoly
Telstra's mobile business is a cash machine with few competitors, giving it the highest returns in the world.
Drop the anchor to judge value
Buying and selling decisions should be based on where a stock price is going, not where it has been.
Powering the AI boom
Beyond the software and chipmakers, where will the energy come from?
Get into life
Tucked inside super are products that can protect you from life's inevitable uncertainties.
Paths to home ownership
Taking the road less travelled can sometimes deliver unexpected benefits.
Sold! Quick ways to add value
Small, strategic changes can have a big impact on the look and feel of your home. And get you a better price on auction day.
Money lessons the kids need to know
Your children can learn a lot from your past money mishaps. Here are eight financial conversations I have had with mine.
Property-investing rules: are they likely to change?
The pressure for the government to curb the tax benefits of tax concessions, such as negative gearing and the capital gains tax discount, is unrelenting. Most recently, independent senators David Pocock and Jacqui Lambie proposed five options for paring back investment property tax concessions, with savings to the Federal budget of up to $60 billion over the next decade.
What's love got to do with it?
A rollercoaster of emotions could be driving poor crypto behaviour.
Are we ready to be cash-free?
Saying goodbye to our piggy banks too soon could leave small businesses in the dark when problems arise.