They help 1.9 million girls learn how to be businesswomen - to the tune of 194 million boxes sold last year.
The Academy Awards of 2016 served up plenty of memorable moments, but none more surprising than host Chris Rock goading attendees into lining up behind a good cause. “I want you to reach into your millionaire pockets and buy some of my daughters’ Girl Scout cookies,” he told the audience.
And they did—to the tune of $65,243, with Kate Winslet, Mindy Kaling and even Vice President Joe Biden ponying up. It was not only great publicity for the Girl Scouts (the greater Los Angeles chapter said it was “thrilled” about the shoutout), but it underscored America’s long relationship with those famous cookies.
هذه القصة مأخوذة من طبعة April 25, 2016 من ADWEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 25, 2016 من ADWEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
News Anchor Of The Year Megyn Kelly
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The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
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Can the greatest olympian in history be as dominant out of the pool as he was in it?
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Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
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THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
