STANDARDISATION IS KEY TO OYO’S SUCCESS IN THE HOTEL AGGREGATION BUSINESS.
Feel at home: A home away from home with standardised service is Ritesh Agarwal's USP
RANK 2, 5-YEAR-OLD START-UPS, COOLEST START-UPS / OYO ROOMS
The rain came down unexpectedly, making the drive more picturesque. The narrow winding roads from the ruins of the haunted city of Bhangarh, in Rajasthan’s Alwar district, took you past a fort, small villages and a caravan of camels before reaching the 240-year old Burja Haveli, a heritage hotel. This writer, and his two friends, arrived to a musical welcome that June evening; two dancers draped in traditional lehengas swayed, light-footed, across the lawn to the rhythms of Kajra Re. Traditional food and free-flowing Tennessee whisky only added to the delightful taste of Rajasthani hospitality. Inside the room on the first floor, a red OYO goody bag was neatly placed on the table. It held a soap bar, shower gel, shampoo, body lotion, a red pen and a pad.
Hotel aggregator OYO Rooms standardises India’s unbranded hotels and then markets them on its website and app the toiletry it supplies to every hotel is one small effort at standardisation. OYO also ensures air conditioned rooms, breakfast, TV, spotless linen, clean washrooms, and free Wi-Fi. That is this Indian start-up’s value-add. While most aggregators just aggregate rooms and distributes them, OYO audits and, at times, invests in them to ensure a minimum standard a “predictable experience”.
هذه القصة مأخوذة من طبعة July 31, 2016 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 31, 2016 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Pension Scheme - Safety Net
The move to introduce the UPS has evoked mixed reactions. Analysts believe its funding will have limited impact on the fiscal math
The Reit Choice?
Real Estate Investment Trusts (Reits) Are Gaining Traction As Interest Rates Stabilise. But Returns Could Be Affected By Adverse Economic Conditions And Market Volatility
CORPORATE - Calling to Account
The sudden exit of Byju's auditor BDO marks the latest in a long series of setbacks for the edtech firm
EMPLOYMENT: Skills Push
The skill development ministry plans to partner with the UGC to improve the employability of undergraduates
Building on a Vision
L&T'S CHAIRMAN EMERITUS A. M. NAIK HAS BUILT A MAMMOTH ENTERPRISE THAT IS BUILDING A NEW INDIA, FROM ITS METRO RAIL SYSTEMS TO THE RAM TEMPLE
"KYS more important than KYC"
Vijay Kedia is a renowned equity investor; the value of his listed portfolio stands at around ₹1,750 crore
ROXX STAR
THE THAR ROXX COMBINES LUXURY WITH PERFORMANCE TO MAKE A STRONG STATEMENT IN THE MID-SIZE SUV SEGMENT
HIT THE GROUND RUNNING
Smartwatches have become indispensable tools for runners, offering real-time insights into pace, distance, heart rate, and more. Here are a few you can consider
TURNING THE TABLES
INDIA'S FURNITURE MARKET IS POISED FOR A GLOBAL TAKE-OFF. ALREADY, A HOST OF GLOBAL BRANDS HAVE MADE THE COUNTRY THEIR HOME, BUT INDIAN COMPANIES ARE NOT TOO FAR BEHIND
THE EVOLUTION OF ATHERA
IDENTIFYING OPPORTUNITIES IN ADVANCE HAS STOOD THIS BENGALURU-BASED VC FUND IN GOOD STEAD. NOW, WITH A HEIGHTENED FOCUS ON TECHNOLOGY, IT WANTS TO SUSTAIN THE SUCCESS