STANDARDISATION IS KEY TO OYO’S SUCCESS IN THE HOTEL AGGREGATION BUSINESS.
Feel at home: A home away from home with standardised service is Ritesh Agarwal's USP
RANK 2, 5-YEAR-OLD START-UPS, COOLEST START-UPS / OYO ROOMS
The rain came down unexpectedly, making the drive more picturesque. The narrow winding roads from the ruins of the haunted city of Bhangarh, in Rajasthan’s Alwar district, took you past a fort, small villages and a caravan of camels before reaching the 240-year old Burja Haveli, a heritage hotel. This writer, and his two friends, arrived to a musical welcome that June evening; two dancers draped in traditional lehengas swayed, light-footed, across the lawn to the rhythms of Kajra Re. Traditional food and free-flowing Tennessee whisky only added to the delightful taste of Rajasthani hospitality. Inside the room on the first floor, a red OYO goody bag was neatly placed on the table. It held a soap bar, shower gel, shampoo, body lotion, a red pen and a pad.
Hotel aggregator OYO Rooms standardises India’s unbranded hotels and then markets them on its website and app the toiletry it supplies to every hotel is one small effort at standardisation. OYO also ensures air conditioned rooms, breakfast, TV, spotless linen, clean washrooms, and free Wi-Fi. That is this Indian start-up’s value-add. While most aggregators just aggregate rooms and distributes them, OYO audits and, at times, invests in them to ensure a minimum standard a “predictable experience”.
هذه القصة مأخوذة من طبعة July 31, 2016 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 31, 2016 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
"Moving to cloud helped us grow❞
What was the problem you were grappling with?
She's Got Time
MORE WOMEN ARE BECOMING WATCH CONNOISSEURS, SEEKING OUT BOTH JEWELLED AND TECHNICAL WATCHES FOR THEIR STYLE AND CRAFTSMANSHIP
RISING STAR
PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.
Building on a Legacy
WHEN ZAHABIYA KHORAKIWALA stepped into her role as Managing Director of Wockhardt Hospitals over a decade ago, she confronted formidable challenges that have since turned into achievements.
LEADER IN INNOVATION
AS FEDEX'S PRESIDENT (Middle East, Indian subcontinent and Africa), Kami Viswanathan has a lot on her plate.
WAITING IN THE WINGS
Here are those who missed out as they have not yet completed a year in office; they'll be strong contenders in 2025
A DECENT PROPOSAL
IN TODAY'S WORLD OF TRYING TO CREATE AN EQUITABLE SPACE, BOTH MEN AND WOMEN CONTRIBUTE TO THEIR HOUSEHOLDS. WOMEN ARE ENCOURAGED TO HAVE THEIR OWN SAVINGS POOL AND INVESTMENT ROUTINE. GIVEN THIS, HOW SHOULD FUTURE BRIDES APPROACH FINANCIAL PLANNING?
Women and the STEM Bias
EMPOWERING WOMEN IN STEM WILL NOT ONLY BENEFIT INDIVIDUALS, BUT ALSO STRENGTHEN THE ENTIRE INDUSTRY, DRIVING INNOVATION AND PROGRESS.
ROCKET WOMEN
WOMEN IN INDIA ARE NOT ONLY VENTURING INTO SPACE BUT ARE ALSO STARTING TO SPEARHEAD THE COUNTRY'S EFFORTS IN THE GLOBAL SPACE RACE.
ONE STEP FORWARD
THE NUMBER OF WOMEN INDEPENDENT DIRECTORS IS GROWING STEADILY, BUT IT'S A LONG WAY FROM GENDER PARITY. MUCH MORE NEEDS TO BE DONE TO BREAK THE GLASS CEILING IN BOARDROOMS.
