In just a few years, Baba Ramdev has blown to smithereens the complacency of global giants. How far can he go?
IT GREW 150 PER CENT IN 2015-16 and crossed Rs 5,000 crore in revenues. This year, Baba Ramdev seems confident of revenue crossing Rs 10,000 crore. It has taken ITC two decades to reach that milestone; P&G has taken all of 25 years. No wonder, managers at global FMCG giants are worried about the “smart baba” as they describe him in private!
Delhi-headquartered Patanjali Ayurved has four business divisions: home care, cosmetics and health, food and beverages and health drinks. The company is venturing into khadi products and animal feed this year, Ramdev tells BW Businessworld in an exclusive interview. Patanjali Ayurved, founded in 2007, has grown its revenues more than ten-fold in five years, an unprecedented feat in India’s fast-moving consumer goods industry.
“This is just the beginning. Nestle, Hindustan Unilever and Colgate-Palmolive will be left clueless eventually,” says Ramdev. The company’s Dant Kanti toothpaste posted sales of Rs 450 crore in 2015-16 while Kesh Kanti shampoo and hair oil notched up Rs 350 crore in sales in less than a year. Patanjali Ayurved plans to increase its distribution network in 2016-17. The company has 4,000 distributors, 10,000 stores and 100 mega-marts. Last year, Patanjali tied up with retail chains Future Group and Reliance Retail. To meet increasing demand, Patanjali will set up at least four new manufacturing units in the current year at a cost of Rs 1,000 crore. “We will set up six processing units in various parts of the country. Apart from this, we will invest Rs 150 crore in research and development,” says Ramdev. The company is set to export its products to at least 10 countries.
هذه القصة مأخوذة من طبعة August 8, 2016 من Businessworld.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 8, 2016 من Businessworld.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Technology, AI Driving Warehousing Sustainability
Anshul Singhal on how Welspun One is rapidly transforming Grade-A logistics and industrial parks across India, offering integrated fund development and asset management for large-scale warehousing solutions
DECODING RETAIL'S NEXT FRONTIER
As brands pivot towards omnichannel ecosystems and startups challenge legacy frameworks, the focus sharpens on experiential retail, sustainability and data-driven personalisation.
SORORITY OF WOMEN OF METTLE
Awinter afternoon in mid-December found quite a crowd at the Oxford Book Store on Connaught Place, as bibliophiles congregated at a corner to listen to three women authors, diverse in their passions, but drawn together by an urge to tell their story.
THE LEGACY OF THE AMARNATHS
IN NOVEMBER 2017 the management committee of the Delhi Cricket Association named the eastern stand of the Feroze Shah Kotla ground the Mohinder Amarnath stand.
PUTTING THE POWER IN THE POWERHOUSE
The Asus ExpertBook P5 is powered by an 8-core 8-thread Intel Core Ultra 7 Series 2 processor that clocks a maximum speed of 4.8 GHz, but it does not have hyperthreading. It is light weight, with a smooth glass touch pad. The laptop almost has all the I/O ports you could possibly need in a business laptop, making it an extremely lucrative option for professional computing, says
"We must be aware of our energy and water consumption"
BW Businessworld caught up with actor, philanthropist, and climate warrior BHUMI PEDNEKAR to chat about climate change and more.
"Cooking is a passport to the world"
In conversation with renowned CHEF MANJIT GILL, Advisor at Kikkoman India and President, Indian Federation of Culinary Associations (IFCA). As the former Corporate Chef of ITC hotels, Chef Gill has helped shape iconic restaurants, such as the Bukhara, Dum Pukht, and Dakshin. He has had the privilege of serving former American Presidents Barack Obama, Bill Clinton, George Bush, and the French, Canadian, British and German premiers. In 1992, Chef Gill had the opportunity of being invited to cook for Prince Charles and Lady Diana, at the Palace of the Maharaja of Jaipur. He was awarded the Lifetime Achievement Award from the Ministry of Tourism in 2007.
Strengthening Middle Management for Organisational Resilience
WHAT HOLDS AN organisation together in chaos? Is it visionary leadership, cuttingedge strategies, or robust technology?
The Retail Trailblazers
A look at companies that are making a positive impact on India's growing retail sector with their future fit business and marketing strategies.
Driving Conscious Consumerism
VIDIT JAIN, Co-founder of Kindlife, is leading the charge in revolutionising the intersection of technology and conscious consumerism.
