Jean-Marc Pontroué has been a fervent flag-bearer of Panerai’s ‘Laboratorio di Idee’ (Italian for ‘laboratory of ideas’) credo since he took over as the brand’s CEO in April 2018. Though the motto isn’t new – the company’s website states that it has been around since Panerai’s ‘debut on the international market’ – the phase has taken a more expansive meaning under Pontroué’s leadership.
Besides being an actual research and development lab that focuses on creating new technical innovations, ‘Laboratorio di Idee’ is also a rallying cry for the company to be resourceful and inventive in all areas of the horological space.
An example Pontroué gives is the “experiential campaign” that he introduced, where limited-edition Luminor Submersibles are sold as a package with exclusive client experiences. This year, deep-pocketed Paneristis can journey the Arctic with explorer and brand ambassador Mike Horn with the purchase of the Submersible EcoPangaea Tourbillon GMT 50mm Mike Horn Edition, which is limited to five pieces. In an earlier interview with the Financial Times, Pontroué floated the idea of someday making a watch with 100 per cent recycled materials.
While a zero-waste watch might take some time coming, Panerai’s new creations introduced at Watches & Wonders 2020 show that the brand is putting its money where its mouth is with material experimentation.
هذه القصة مأخوذة من طبعة June / July 2020 من CROWN Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June / July 2020 من CROWN Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Luminox Introduces The Pacific Diver Adventure
Luminox introduces the Pacific Diver Adventure that combines the brand’s penchant for robustness with a bit of shine
Irresistible Chimes From Jaeger-LeCoultre's Reversible Icon
Irresistible chimes from Jaeger-LeCoultre’s reversible icon
Chopard L.U.C's First Automatic Flying Tourbillon
A gorgeous rendition of Chopard L.U.C’s first automatic flying tourbillon on the occasion of the Manufacture’s 25th anniversary
TAG Heuer Updates The Iconic Carrera Collection With Time-And-Date-Only Models
TAG Heuer updates the iconic Carrera collection with time-and-date-only models
Three Of A. Lange & Söhne's Most Unique Innovations Come Together
Three of A. Lange & Söhne’s most unique innovations come together in the Zeitwerk Honeygold ‘Lumen’
Throwback-Inspired Watch That You Need This Year
Bvlgari’s Gerald Genta Arena Retrograde 'Mickey Mouse' is the only throwback-inspired watch you need this year
Desire A Tourbillon For Your Collection?
Desire a tourbillon for your collection? Best go to the source.
Vacheron Constantin Brings Collectors To Time And Again
Excellence in astronomical and calendar complications isn’t so much a pursuit, but a promised land that Vacheron Constantin brings collectors to time and again
Hue The World
Blancpain’s new vibrantly coloured collection with mechanical sass
Vacheron Constantin Miniature Enamel Painting
How does one start to appreciate Vacheron Constantin’s piece-unique Les Cabinotiers Westminster Sonnerie – Tribute to Johannes Vermeer pocket watch?
