Now that the dust has somewhat settled over the smartwatch conundrum for traditional watch companies - Are they here to stay? Yes. Can they make money? Possibly. Should everyone be involved? No. – we are starting to see the real levels of commitment from first movers from the realm of luxury watchmaking as they explore the category of smart wearables.
While most of these companies are content to dip their toes in the water, TAG Heuer seems to be the only brand that is charging all-in, developing its own range of smartwatches in the Connected Watch with the same fervour and belief as it does with its other mechanical watches.
And why not? With the market for smartwatches predicted to generate up to US$31 million by 2025, it helps for TAG Heuer to put itself in a position to grab a slice of the pie, despite the brand’s niche positioning with the Connected Watch (since its inception, TAG Heuer has billed it as a ‘luxury smartwatch’, even releasing the US$193,500, diamond-paved Connected Full Diamonds in 2018). Realistically, it will be a stretch for TAG Heuer to wrest dominance over the smartwatch market from the likes of tech giants like Apple, Samsung and Huawei. However, that hasn’t stopped the brand from constantly improving and evolving the Connected Watch to best the competition.
Sports Fuelled
هذه القصة مأخوذة من طبعة March 2020 من CROWN Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة March 2020 من CROWN Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Luminox Introduces The Pacific Diver Adventure
Luminox introduces the Pacific Diver Adventure that combines the brand’s penchant for robustness with a bit of shine
Irresistible Chimes From Jaeger-LeCoultre's Reversible Icon
Irresistible chimes from Jaeger-LeCoultre’s reversible icon
Chopard L.U.C's First Automatic Flying Tourbillon
A gorgeous rendition of Chopard L.U.C’s first automatic flying tourbillon on the occasion of the Manufacture’s 25th anniversary
TAG Heuer Updates The Iconic Carrera Collection With Time-And-Date-Only Models
TAG Heuer updates the iconic Carrera collection with time-and-date-only models
Three Of A. Lange & Söhne's Most Unique Innovations Come Together
Three of A. Lange & Söhne’s most unique innovations come together in the Zeitwerk Honeygold ‘Lumen’
Throwback-Inspired Watch That You Need This Year
Bvlgari’s Gerald Genta Arena Retrograde 'Mickey Mouse' is the only throwback-inspired watch you need this year
Desire A Tourbillon For Your Collection?
Desire a tourbillon for your collection? Best go to the source.
Vacheron Constantin Brings Collectors To Time And Again
Excellence in astronomical and calendar complications isn’t so much a pursuit, but a promised land that Vacheron Constantin brings collectors to time and again
Hue The World
Blancpain’s new vibrantly coloured collection with mechanical sass
Vacheron Constantin Miniature Enamel Painting
How does one start to appreciate Vacheron Constantin’s piece-unique Les Cabinotiers Westminster Sonnerie – Tribute to Johannes Vermeer pocket watch?
