How do you engage with millennials – that trend-conscious, Insta-obsessed generation? Recognise that what they’re looking for isn’t very different from the rest of us, says Marriott International CEO Arne Sorenson
Following a mega-merger between Marriott International and Starwood Hotels and Resorts Worldwide, Arne Sorenson now sits at the top of a hotel chain that has over 1.2 million rooms, with another 425,000 in the pipeline. Sorenson is the first CEO of the group not to carry the Marriott surname. He also happens to be really bullish on India.
Case in point: The newly opened Sheraton Grand Bengaluru Whitefield is the group’s 100th property in the country. In another five years, Sorenson plans to double that number, to 200.
As technology continues to disrupt life as we know it, and with a constantly evolving global political mood posing new challenges, Sorenson holds that the travel industry will continue to grow, for one simple reason: It creates jobs.
What’s the big trend in lifestyle travel?
We’re now a lot more interested in collecting experiences than buying things. We want experiences that we can share with the world through social media. And this trend won’t just be restricted to millennials. The older customers, while continuing to want the traditional luxury service and beautiful rooms, are now increasingly looking for intense experiences too.
Millennials are the largest group of customers on the planet right now. How does Marriott engage with this group?
هذه القصة مأخوذة من طبعة May 2018 من GQ India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة May 2018 من GQ India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
The 30 Best Watches Of 2024
Rounding up the best shapes, materials, complications and sizes from this year's horological novelty treasure chest.
Wes Lang's Heroes of Love...
Last month, LA-based artist Wes Lang unveiled The Black Paintings, a monumental series of works that play like storyboards to a raucous midnight horror movieand a spiritual quest. Here, GQ collaborates with the artist on a fashion story that brings his stylish characters off the canvas.
The Miraculous Resurrection of Notre Dame
In 2019, a fire nearly destroyed the crown jewel of France-and the nation set a breakneck five-year deadline to bring it back from the ashes. This is the story of how an army of artisans turned back centuries to restore Notre-Dame by hand, and wound up reviving something even greater than the cathedral itself.
"IT'S NOT ABOUT BEING PERFECT. IT'S ABOUT BEING REVOLUTIONARY."
Beyoncé Knowles-Carter talks business, legacy, art, and family
The Wedding Singers
Madboy Mink's dynamic duo, Saba Azad and Imaad Shah, redefine festive style.
A Watch Is More Than Just a Pretty Face
As collectors look to make their grail watches stand out, they're turning to unique vintage bracelets and paying thousands on thousands for straps on the secondary market.
The Fluidity of Cartier
Why Gen Z stars are obsessed with this historic maison.
A Princess with Passion
From restoring monuments to reviving hereditary crafts, Bhavnagar's Brijeshwari Kumari Gohil has her sights on the future.
THE FUTURE SOUNDS LIKE AT EEZ
The Coachella-slaying, multi-language-singing, genre-obliterating members of Ateez are quickly becoming load-bearing stars of our global pop universe.
DEMNA UNMASKED
He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.
