Beauty Trend That Goes Against Everything You've Ever Been Taught

This new beauty trend goes against everything you’ve ever been taught

You’d better be sitting down because we have news. Just when you thought everything was about creams, serums and masks, here’s a skincare trend that has turned the beauty industry on its head. Instead of encouraging you to buy more products, a new fad is giving you the option of stripping back your routine. It’s called ‘skin fasting’. Let’s break it down for you: It’s the act of avoiding all skincare products for 1 to 4 days in a bid to give your face a detox. It has been popularised by Mirai Clinical, a Japanese beauty brand dedicated to sharing unique beauty secrets. The method is based on the premise that fasting can, at times, lead to a healing process.