Big Mood

The subtle art of content curation on social media paints more than just a pretty picture.

- Tanya Mehta

The ‘Discover’ page on Instagram is a rather fascinating feature, mine usually conjures up a montage of ferns basking at a vintage store in Brooklyn, works of a DutchCroatian photographer and a ‘shofie’ captured strategically against an artsy illustration on wooden floors. Given the current complexion of social media, it’s confirmed that besides being influencers, we are now more than capable of day-lighting as photographers and art directors. We’re only too familiar with the singular force that is Instagram today. It’s a rabbit hole of visual engagement with an all-consuming power that shuttles you through myriad forms of self-expression within seconds. And while we’ve been acclimated to veer towards content of an aspirational nature, a startling new trend reveals that the median between desirable and accessible is what probably garners more following.

THE NEW COOL