F Is For Fancy Kicks
Grazia|July 2018

The latest drop by this luxury Italian house will have the millennials queueing.

Namrata Kedar
F Is For Fancy Kicks
Generation Z has been hit by the hype culture epidemic, where the most valuable currency is hype. In such a culture where finding the next big thing is paramount, sneakers have become ubiquitous. If you consider yourself a ‘sneakerhead’, this new drop by Fendi will have you kicking with excitement.

The brand has been trying to decode the said millennials with their web platform F is for Fendi – an attempt to convey the brand’s DNA with authenticity to their younger generation via experiences both online and offline. Their latest endeavour in this is their gender-neutral ‘Fancy Fendi’ sneakers. Gen Z values authenticity, and the new genderless sneakers fit the bill accurately.

Presented for the first time in their A/W 2018 collection, the ‘Fancy Fendi’ are hi-tech sneakers that combine modernity with functionality in a unique way. Giving a nod to streetwear and urban style, these kicks have a clear design that exudes a sporty feeling.

CRAFTSMANSHIP

Exemplifying the Maison’s craftsmanship, the sneaker is high on practicality and quality. The silhouette is highlighted by a chunky rubber sole with a cushioned gel bubble that embraces a layered mix of materials across the upper part expressing great expertise, experimental attitude and attention to detail.

هذه القصة مأخوذة من طبعة July 2018 من Grazia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة July 2018 من Grazia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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