It's A Print Mash-Up

The biggest designer collaboration to hit us this year has Begum Butterfly holding the reins.

- Aishwarya Dravid

What do you get when the Queen of kitsch and the King of prints join hands?

A wardrobe full of clothes that would put even the most dejected soul out of her misery. In the world of Quirkistan, a fantasyland where Nida Mahmood envisioned her capsule collection for Club SP, Satya Paul’s brand new prêt label, colours reign supreme. Blue constellations, an elephant called Blue Pushpa, an Indian flower bazaar – Nida Mahmood and Club SP’s capsule collection draws inspiration from these fantastical elements to give you separates that represent the combined design aesthetics of two print stalwarts. Already selling out on Amazon Fashion, we caught up with Mahmood to find the full story.

GRAZIA: Tell us about your collection with Club SP.