Two Instagram chefs, two web actors, two new-age fitness instructors and three digital photo artists come together discuss their ‘new professions’, and sustaining recall in the age of social media.
MAANVI GAGROO AND AMOL PARASHAR,
She’s a lover of all things iridescent (at least that’s what her Instagram bio reads) and he’s an “actor in front of the camera”. Together, they won over the Internet by playing siblings in the web series, Tripling (which is back for season 2). Individually, they were part of the OG gang of actors who took a chance on the digital medium. Fast forward to 2019, and their respective shows, Parashar’s Ready 2 Mingle and It Happened in Hong Kong, and Gagroo’s Four More Shot Please, are responsible for million-plus hits and countless shares across social media platforms.
THE TRENDSETTERS
Amol Parashar: We could call ourselves the OGs.
Maanvi Gagroo: We were the trendsetters, man. When we both started out, the digital space was more collaborative; we worked with smaller budgets. When it started doing well, the genre became a money-generating machine – the scale grew, sponsors came on board, the money was better...
AP: Really? I need to speak to my manager...
MG (laughs): Exactly, we have managers now. Amol, when did you get a manager? See, that’s growth.
AP: I agree. We have more work and enquiries than we can handle ourselves. When I started out, there were stories people wanted to tell, but didn’t know how to. Also, they didn’t know there was an audience that wanted to consume digital content.
MG: None of the web creators thought about that segment of viewers (say between the age of 15 and 35) who weren’t really interested in what television had to offer. Also, this group wanted shows that they could relate to.
AP: I agree. Breaking through the language barrier with homegrown content was the game-changer.
هذه القصة مأخوذة من طبعة March 2019 من Grazia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة March 2019 من Grazia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
More Than It Seams
Who says lace can’t be hewn from leather? Or that paper can’t sit on the body like a weathered old sweater? In a time of rampant production and boundless creativity, is material the final frontier for designers? When all else seems lost to the algorithm, fashion’s deceptive ingenuity requires us to look a little closer
Under The Needle
With filler-face phasing out, we are embracing the natural aesthetic but not how you might expect it
BUILDING A LEGACY
Driven by passion and a commitment to quality, this brand is making a mark in the luxury furniture market with a perfect blend of local artistry and global design
A WALK DOWN FIFTH AVENUE
From high fashion to historic landmarks, this coffee table book explores how Fifth Avenue became the heartbeat of New York's cultural and social scene
NO SEX, MO' PROBLEMS?
At a time when sex seems to be everywhere, women are experiencing a dip in their sexual desires. We find out why
TABLE FOR ONE, PLEASE
In a world obsessed with couplegoals, here’s why taking yourself out for a date might just be the ultimate love story
THE DREAM CANVAS
In the city that wholeheartedly embraces its role as a global cultural hub, the second edition of Art Mumbai promises to redefine creativity and innovation
SPRING FORWARD
Of hits, misses, and everything in between this season at Lakmé Fashion Week x FDCI
LUST-WORTHY LUXURY LABELS
To Light Up This Wedding Season
ICONIC DESIGN MEETS A MOBILE FUTURE
The new Dell XPS is designed for new age content creators and suave C-suite
