The PC Is Still Exciting

Lenovo on how gaming is pushing the envelope of PC design and performance.

- Koh Wanzi

Why do you think gaming continues to keep the PC market afloat?

Gaming is always something people talk about. It is characterized by high performance machines and exceptional features, and you need to build systems that cater to very demanding customers. The expectations of gamers are very different from mainstream users, and are in a sense a lot more exciting.

Besides performance, there are details like keyboard design and RGB lighting, all of which can be considered more advanced than what we implement on our regular machines. Because gamers need hardware designed to their very exacting requirements, the demand for newer and faster gaming machines will always be there. In comparison, someone looking for a low-power convertible may find that a tablet, or even their older laptop, will do just fine, which translates into less frequent upgrades or weaker demand.

Why introduce a gaming sub-brand now?