Insta Famous

From Irene Kim, one of Seoul’s hottest fashion exports, to Kendall Jenner, who makes headlines with every move on and off the runway, a new crop of millennials are shaking up the fashion scene with confidence, individuality, personable charm and vivaciousness.

- Kenneth Goh

Irene Kim is one cool chick. “I just lost my wallet. I don’t know how it happened,” she exclaims, her signature girlish voice raising several octaves higher.“Or maybe I dropped it.” She shrugs it off, “When something shitty happens, just remember to keep the good vibes.”

To those in the know, Kim’s nonchalant response pretty much sums her up. This Instagram superstar, with the head of candy coloured hair, has built her entire career channelling the mantra “Good Vibes Only”. Her Instagram account, @ireneisgood, focuses on the positive. Whether she’s soaking up the sun on a trip to the Maldives, or pretending to make a phone call with two Chanel pumps close to her ears, Kim lives the sort of fun and happy life her 891k followers wouldn’t have problems identifying with. Branching out from modelling to hosting TV shows has endeared her even more to her fans. “TV is always fun and I get to show my personality. It shows I’m not a two-dimensional pretty face wearing pretty clothes. I talk and I have an opinion,” she adds.