Elaine Chan

The founder of Macaroon Wardrobe and former model on her style icons and the business of fashion.

- Mughni Che Din.

Style is an attitude, a way of life, and it’s how you share your personal story with the entire world,” proclaims Elaine Chan, as we touch on her personal style, over freshly brewed coffee at her fabulous abode in Desa Sri Hartamas. I first met Elaine at a fashion event earlier this year, and I remember thinking, “Girl knows her fashion!” Upon learning that Elaine owns and runs Macaroon Wardrobe, a fashion boutique in Publika Shopping Gallery that she started in 2016, it all clicked. “I’d like to believe that our business goes beyond selling clothing and accessories. With more retailers opting for e-commerce, we continue to offer a more intimate and traditional shopping experience, focusing on customer service and interaction,” says Elaine. “It is one way for us to add value to our products in a way online shopping simply can’t duplicate.”