Facebook, Google and Apple all do it, so what about you? Dr Tanvi Gautam talks about cultivating a strong personal brand.
![How To Develop A Strong Personal Brand!](https://magarticles.magzter.com/articles/1930/177191/579bf34679076_14/Sheryl-Sandberg.jpg)
Sheryl Sandberg, charismatic COO of Facebook, made the news in June for her penchant for wearing stilettos, usually in a fiery shade of red.
The big question then was why she was conforming to stereotypes of female power dressing to make her mark, particularly when her CEO Mark Zuckerberg has been doing fine in T-shirts and jeans.
I saw it differently. Through the way she presents herself (in those heels), Sheryl stands out from the tech world’s sartorial norm of hoodie and jeans.
A personal brand involves how people think and feel about you, and categorise you in their minds. Are you seen as a strategist? A thought-leader in your field?
Several things contribute to your brand. First, it rests on your hard-earned reputation, created through interactions with clients and colleagues, and the results you have delivered. It can also be influenced by how you dress, speak and present yourself.
Well-branded professionals stand out from the crowd and clearly signal what they – and only they – bring to the table, thus attracting more opportunities.
Despite the importance of personal branding, plenty of misconceptions surround it. One of them is the idea that your work “should speak for itself”. If so, big companies would have no marketing departments. Yet, even Apple is careful about where it advertises its products, to create the “right” image.
MYTH #1: PERSONAL BRANDING IS PERSONAL BRAGGING
هذه القصة مأخوذة من طبعة August 2016 من Her World Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 2016 من Her World Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
![The Rise Of Tradwives](https://reseuro.magzter.com/100x125/articles/1930/1685820/b11N7zwO51715324794637/crp_THE-RISE-OF-TRADWIVES.jpg)
The Rise Of Tradwives
Is this just another fancy name for a stay-at-home mum?
![Independent Woman](https://reseuro.magzter.com/100x125/articles/1930/1685820/bTYg22_eV1715322937606/crp_INDEPENDENT-WOMAN.jpg)
Independent Woman
Tap on floral prints, flowy skirts, sharp tailoring and sporty details for a new take on power dressing.
![Buying An Independent Watch? Here's How To Find A Good One.](https://reseuro.magzter.com/100x125/articles/1930/1685820/y_IGVGe011715323736116/crp_BUYING-AN-INDEPENDENT-WATCH-HERES-HOW-TO-FIND-A-GOOD-ONE.jpg)
Buying An Independent Watch? Here's How To Find A Good One.
Karishma Tulsidas answers.
![Would You Swipe Right On Feminism?](https://reseuro.magzter.com/100x125/articles/1930/1685820/dKXUXT14A1715322726237/crp_WOULD-YOU-SWIPE-RIGHT-ON-FEMINISM.jpg)
Would You Swipe Right On Feminism?
In the debut instalment of this new opinion column, a single Singaporean declares that in her search for a long-term partner, there's nothing more attractive than a man who embraces gender equality.
![The Orange Peel Theory](https://reseuro.magzter.com/100x125/articles/1930/1685820/T82QkQ_DG1715324901170/crp_THE-ORANGE-PEEL-THEORY.jpg)
The Orange Peel Theory
Would you break up with your partner over peeled fruit? This latest social media trend might just be the unlikely dealbreaker.
![You Shouldn't Feel Guilty About Taking A Vacation](https://reseuro.magzter.com/100x125/articles/1930/1685820/4TK_0ll661715323961970/crp_YOU-SHOULDNT-FEEL-GUILTY-ABOUT-TAKING-A-VACATION.jpg)
You Shouldn't Feel Guilty About Taking A Vacation
Even though you've booked that much-needed vacation, you might find yourself hesitant to take the time off. How do you address the guilt that may be weighing you down, and actually enjoy your holiday?
![Let Your Emotions Go](https://reseuro.magzter.com/100x125/articles/1930/1685820/Rrx_Wg1OH1715321910970/crp_LET-YOUR-EMOTIONS-GO.jpg)
Let Your Emotions Go
Have a flaky friend who always bails on plans? Here's how you can share how you feel while addressing the situation effectively.
![How Much Is Family Planning Actually Costing You?](https://reseuro.magzter.com/100x125/articles/1930/1685820/_1A1skv2W1715324529673/crp_HOW-MUCH-IS-FAMILY-PLANNING-ACTUALLY-COSTING-YOU.jpg)
How Much Is Family Planning Actually Costing You?
It's always prudent to be financially sound and savvy - especially if you're planning to start a family. Find out how you and your partner can map out a financial plan that is realistic, based on advice from parents and experts.
![Do You Feel Guilty About Taking Leave?](https://reseuro.magzter.com/100x125/articles/1930/1685820/MlcGVlG881715323857485/crp_DO-YOU-FEEL-GUILTY-ABOUT-TAKING-LEAVE.jpg)
Do You Feel Guilty About Taking Leave?
We ask the Her World team, as well as readers, if they can truly unplug from work during a vacation.
![Air-Dry Or Blow-Dry - Which Is Worse For Your Mane?](https://reseuro.magzter.com/100x125/articles/1930/1685820/_Bbnd8Xgb1715325988985/crp_AIRDRY-OR-BLOWDRY-WHICH-IS-WORSE-FOR-YOUR-MANE.jpg)
Air-Dry Or Blow-Dry - Which Is Worse For Your Mane?
Haircare experts share their advice.