Made For Women By Women

There’s nothing embarrassing about your sexual wellness. Where sexuality is concerned, women are taking the lead. *Cue innovative adult toys, lubes and sex workshops.

- Hayley Tai​​​​​​​

We’ve been talking about sex for a long time, but women are marching to a new anthem: Self-care for women, made by women. #MeToo, the locus of 21st century feminism, has powered an unabashed reclamation of female sexuality. Today, women are designing adult toys and conducting sex workshops, leading the way in sexual wellness.

When it comes to the “oohs” and “ahhs”, women know best about their own sexual pleasure – and we shouldn’t continue to have unpleasurable sex, declares chief executive Lora Haddock of American adult toy brand, Lora Dicarlo, known for its award-winning handsfree robotic massager, Ose.

And her sentiments show that the tables are turning, with the growing number of female entrepreneurs around the world who’re making more innovative adult toys and sexual wellness products than ever before, in an industry that’s historically dominated by men.

These include adult toys, lubricants and vibrators.

What we’re also seeing is the emergence of a new female-centric technology or what we call “sex-tech” that focuses on adult toys for female stimulation.

Lora, who set up Lora Dicarlo in 2017, tells Her World in an e-mail interview: “There was nothing on the market (stores or online) that spoke to female and vaginal physiology. After years of research and anatomical data gathered from hundreds of women, I left medical school to create a new and different way to produce the ‘perfect’ orgasm for women. All I could think was, how can I achieve that (orgasm) again?”

The marketplace was one that was so outdated. The products didn’t “speak” to women or people, yet sex is all human, notes Eva Goicochea, founder and chief executive of Maude, a two-year-old online sexual health and wellness startup.