Making Cinematic History

An integral collaborator in the world of cinema, Rolex's support of artistic and technical excellence has placed the premier watch brand at the forefront of filmmaking.

- Windy Aulia

For many cinephiles, Taxi Driver (1976), The Deer Hunter (1978), and Raging Bull (1980) represent some of Hollywood’s most influential works of the 20th century.

But besides breaking cinematic ground with powerful filmmaking and intimate character studies, these pictures feature Rolex watches that enrich the identity of the characters who wear them with their powerful symbolism.

That they should appear in so many films is no coincidence. When a character wears a Rolex watch, this is an artistic choice made by both the actors and directors. It’s a visual legacy that signals the Swiss watchmaker’s support of the cinematic arts.

Over the decades, Rolex has maintained a close relationship with two of the greatest living filmmakers of our time: Martin Scorsese and James Cameron. They have continuously embraced their roles as Rolex Testimonees, leading the charge in the Rolex Mentor and Protege Arts Initiative, which pairs young artists with masters in their discipline and initiates creative collaborations.

Rolex is also the founding supporter of the Academy Museum of Motion Pictures in Los Angeles, which opened in September last year. The Renzo Piano-designed building – which houses exhibits honouring the most significant moments in cinematic history – will provide an important source of inspiration for future generations of filmmakers.