With a nod to Scandi style and its new product director, the HK brand rethinks what makes modern work wear go beyond work.
Who is the new G2000 woman? According to the brand’s new product director, Hong Konger Melinda Wong, she is probably most of us: constantly on the go, a white-collar worker who likes her work wear stylish but not excessive, and equal parts comfortable and well made.
Wong joined the brand in late 2016 to give G2000 Woman a fresher perspective; the brand’s last refresher was in 2010. With her debut – the S/S ’18 collection – she tells us why the brand for work wear isn’t office lady centric anymore, and is a label to pay attention to in 2018.
ITS NEW SENSIBILITY IS SCANDI
هذه القصة مأخوذة من طبعة February 2018 من Her World Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة February 2018 من Her World Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Heritage in a Bottle
Crafted by Swiss perfumer Christine Nagel, Barenia is the first chypre fragrance from Hermes, a seductive scent that is a dance between the delicate butterfly lily and the vibrant burst of miracle berry.
Is my adult acne caused by hormonal changes?
Quinn Chen answers.
BEST IN CLASS
MOVING AWAY FROM INTRODUCING ENTIRELY NEW PRODUCTS, BRANDS SUCH AS SHISEIDO, CLE DE PEAU BEAUTE AND SULWHASOO HAVE CHOSEN TO GO BACK TO THE DRAWING BOARD TO ELEVATE TRIED-AND-TRUE FORMULAS. THESE ICONIC CLASSICS ARE MORE EFFICACIOUS AND LUXURIOUS THAN BEFORE.
Sneak Peek
We've got our sights set on these new must-haves that promise to breathe new life into tired-looking eyes.
ACTS OF SERVICE
Beauty brands are enticing customers with a range of in-store treatments and services that offer expert tips, demonstrations and pampering.
BREAKING DOWN THE BENEFITS OF HYALURONIC ACID
Here's why this popular skincare ingredient is a potent fix for dehydrated complexions.
November favourites
Here are some of the must-haves you will not regret adding to your beauty shelf.
Against the rules
Step into the dark side with grunge-inspired moody tones and smoky, smudgy eyes.
Is it ever a good idea to engage in online discourse?
Sarah Bagharib answers.
GO WITH THE FLOW
Half a month in Mongolia living with nomadic families and exploring the country's storied beauty taught senior advertising strategist Uli Chan the beauty of impermanence.
