“Chamomiles symbolize ‘strength in adversity’, which is an underlying message in all my collections,” says designer Edie Chung.
The name “Friesenguys” may sound vaguely European, but it’s really a last-minute portmanteau thought up by designer Edie Chung the night before he sent his first set of lookbook images to the printers in 2018. Pronounced “free-zen guys”, it was inspired by Malaysian designer’s favorite food, fries, and the target for his first collection: guys.
Since its inception in 2019, the KL-based brand is proving to be a force to be reckoned with. Not only has it earned a feature on emerging designer platform Not Just A Label, scored appointments with major department stores such as Vermeerist Beams and Wall Harajuku in Japan, it’s also procured stockists in both Malaysia (Isetan) and Singapore (Superfreak Boutique) – all this with just one sewing machinist on his team and every piece of garment produced in-house. It’s no mean feat considering the amount of detail and handiwork involved.
The androgynous label’s aesthetic comes from a philosophy of designing in reverse: creating menswear from womenswear – taking traditionally feminine materials and combining them with masculine cuts that are comfy and easy to wear.
هذه القصة مأخوذة من طبعة July 2020 من Her World Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 2020 من Her World Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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