“Ageing is natural, and that’s going to happen to all of us… I just want to always look like myself, even if that’s an older version of myself.” So said Halle Berry in a 2015 interview.
She probably didn’t know it at the time, but that sums up a growing movement in the beauty industry, where the focus is not so much on anti-ageing, but on ageing well. No more obsessively fighting the signs of age – it’s about keeping your skin in healthy, tip-top condition at any age.
What led to this new approach of prioritising skin health over wrinkle count? Well, for one, there’s the larger wellness trend of recent years. The shifting attention to things like fitness, holistic living and clean beauty has also changed attitudes on how to look after one’s skin. Much like how fad diets whose sole function is to shed kilos have been rejected in favour of more sustained wholesome lifestyles.
Another likely factor: the rise of numerous indie or “millennial” brands like Drunk Elephant, Sunday Riley and Saturday Skin, which generally target younger women for whom traditional anti-ageing lingo like “fighting wrinkles” and “firming skin” aren’t very relevant or appealing. Instead, these brands put a more positive and fresh spin on skincare, using upbeat words that run along the lines (pardon the pun) of “radiance”, “glow”, “vitality” and “renewal”.
هذه القصة مأخوذة من طبعة November 2020 من Her World Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 2020 من Her World Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
What Are Some Watches That Double As Pieces Of Art?
The Bvlgari Fenice High Jewellery watch is a spell-binding expression of the Italian jeweller's audacious aesthetic.
Getting To The Seoul Of K-Beauty
The days of complex 10-step skincare routines may be behind us, but K-beauty's skin-first approach continues to dominate markets worldwide. Here's a closer look at the phenomenon.
My Super Power Is Saying No
It's 2009, and some 1.67 million Singaporeans are tuning into the two-hour finale of the hit Chinese language series The Little Nyonya, transfixed by the multi-generational saga of three Peranakan families.
New York State Of Mind
Inspired by the Big Apple, Coach's new Times Square Tabby is an amalgamation of the city's love stories, both old and new.
Building Safer Workplaces
As an increasing number of workplaces are understanding the importance of mental health, we ask three leaders what it will take to move the needle to create environments where we can speak up, challenge the status quo, and have our needs met.
What Beauty Routine Should You Follow If You Have Eczema?
Quinn Chen, co-founder of Singapore beauty brand, Ice's Secret, answers.
A Mid-Career Change Is Not A Crisis
A mid-career switch, while daunting, can be the key to unlocking a more fulfilling and aligned professional life.
It's Cool To Get Cold
Ice baths are popping up around Singapore, waiting for you to take the plunge.
Will joining a breast cancer support group help me with my healing journey?
Emily Goh, senior medical social worker, answers.
PASSION FOR A CAUSE
Rebellion of the academic sort - runs in Anna Yip's blood. The deputy CEO of Singtel Singapore tells us how self-love, confidence, and a passion for tech guide her as she leads one of the nation's most established telecommunications companies into the future.