The New Way To Talk About Anti-Ageing
Her World Singapore|November 2020
There is a new way to talk about skin ageing. It’s no longer about fighting or reversing it but getting strong, healthy skin. Lines and sagging are even accepted. Goh Yee Huay looks at this growing movement where beauty brands are framing this natural process in a positive light.
Goh Yee Huay
The New Way To Talk About Anti-Ageing

“Ageing is natural, and that’s going to happen to all of us… I just want to always look like myself, even if that’s an older version of myself.” So said Halle Berry in a 2015 interview.

She probably didn’t know it at the time, but that sums up a growing movement in the beauty industry, where the focus is not so much on anti-ageing, but on ageing well. No more obsessively fighting the signs of age – it’s about keeping your skin in healthy, tip-top condition at any age.

What led to this new approach of prioritising skin health over wrinkle count? Well, for one, there’s the larger wellness trend of recent years. The shifting attention to things like fitness, holistic living and clean beauty has also changed attitudes on how to look after one’s skin. Much like how fad diets whose sole function is to shed kilos have been rejected in favour of more sustained wholesome lifestyles.

Another likely factor: the rise of numerous indie or “millennial” brands like Drunk Elephant, Sunday Riley and Saturday Skin, which generally target younger women for whom traditional anti-ageing lingo like “fighting wrinkles” and “firming skin” aren’t very relevant or appealing. Instead, these brands put a more positive and fresh spin on skincare, using upbeat words that run along the lines (pardon the pun) of “radiance”, “glow”, “vitality” and “renewal”.

هذه القصة مأخوذة من طبعة November 2020 من Her World Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة November 2020 من Her World Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من HER WORLD SINGAPORE مشاهدة الكل
Breaking Down The Benefits Of Hyaluronic Acid
Her World Singapore

Breaking Down The Benefits Of Hyaluronic Acid

Here's why this popular skincare ingredient is a potent fix for dehydrated complexions.

time-read
4 mins  |
November 2024
Heritage in a Bottle
Her World Singapore

Heritage in a Bottle

Crafted by Swiss perfumer Christine Nagel, Barenia is the first chypre fragrance from Hermes, a seductive scent that is a dance between the delicate butterfly lily and the vibrant burst of miracle berry.

time-read
1 min  |
November 2024
Is my adult acne caused by hormonal changes?
Her World Singapore

Is my adult acne caused by hormonal changes?

Quinn Chen answers.

time-read
2 mins  |
November 2024
BEST IN CLASS
Her World Singapore

BEST IN CLASS

MOVING AWAY FROM INTRODUCING ENTIRELY NEW PRODUCTS, BRANDS SUCH AS SHISEIDO, CLE DE PEAU BEAUTE AND SULWHASOO HAVE CHOSEN TO GO BACK TO THE DRAWING BOARD TO ELEVATE TRIED-AND-TRUE FORMULAS. THESE ICONIC CLASSICS ARE MORE EFFICACIOUS AND LUXURIOUS THAN BEFORE.

time-read
4 mins  |
November 2024
Sneak Peek
Her World Singapore

Sneak Peek

We've got our sights set on these new must-haves that promise to breathe new life into tired-looking eyes.

time-read
2 mins  |
November 2024
ACTS OF SERVICE
Her World Singapore

ACTS OF SERVICE

Beauty brands are enticing customers with a range of in-store treatments and services that offer expert tips, demonstrations and pampering.

time-read
4 mins  |
November 2024
November favourites
Her World Singapore

November favourites

Here are some of the must-haves you will not regret adding to your beauty shelf.

time-read
1 min  |
November 2024
Against the rules
Her World Singapore

Against the rules

Step into the dark side with grunge-inspired moody tones and smoky, smudgy eyes.

time-read
1 min  |
November 2024
Is it ever a good idea to engage in online discourse?
Her World Singapore

Is it ever a good idea to engage in online discourse?

Sarah Bagharib answers.

time-read
2 mins  |
November 2024
GO WITH THE FLOW
Her World Singapore

GO WITH THE FLOW

Half a month in Mongolia living with nomadic families and exploring the country's storied beauty taught senior advertising strategist Uli Chan the beauty of impermanence.

time-read
7 mins  |
November 2024