The Queen of Coats

Max Mara’s fashion director, Laura Lusuardi, tells SARA WEE how to pick the perfect travel coat.

With 52 years of experience in researching and designing beautiful coats at Italian fashion house Max Mara, Laura Lusuardi is the reason Max Mara has become practically synonymous with timeless outerwear. When a fashion director like her gives you style advice, you listen.

Q: Which Max Mara coats would you recommend as a good investment for frequent travellers?

A: For travel, the best coat is one with a belt. When you’re surrounded by baggage in a busy airport, the last thing you have time for is struggling with a handful of buttons. You need something easy, practical and comfortable, like the Manuela and Rialto coats. The Manuela has a simple silhouette, and can be worn both day and night. The Rialto has both a belt and a hood – a favourite for young European women. It is also flattering for both tall and short women, and is perfect for petite Singaporeans.

Q: What about fabrics for coats?

A: Cashmere and camel hair, without a doubt. They are durable and warm, but light at the same time – which is ideal because weight is an important factor when it comes to a good travel coat.

Q: Why is Max Mara’s 35-year-old 101801 such an icon?