Serum foundations, UV-serums and serum moisturisers.
Wasn’t it just yesterday that we got our first serum foundations? I remember it as clear as day in 2017, when the first iterations of serum foundations came into play: They were rich with hydrating ingredients and glided over my skin like silk.
Fast forward to today and we are now inundated with a plethora of products with the word “serum” on the label. How do you figure out what’s what?
WHAT IS “SERUM”?
It’s basically a lightweight, concentrated formula that addresses skin concerns with active ingredients. It usually has a fast-absorbing liquid consistency and delivers a high dose of nutrients into your skin.
HOW ABOUT SERUM FORMULATIONS? AND WHAT DO THEY DO?
So now, imagine the same lightweight formula, but with a dual purpose. Besides what serums are supposed to do, like deliver hydration, brighten dull complexion, or firm sagging skin, serum formulations fuse the best of that with another function, such as UV protection or makeup coverage.
The first of its kind were serum foundations – lightweight foundations with serums that even out your skin tone while hydrating skin. The sheer texture is easily buildable to provide more coverage. Since they offer enough coverage, just throw on concealer to cover imperfections and go from makeup-free to ultra-dewy with a layer or two.
The latest crop of serum formulations are serum sunscreens, or UV serums. These multitasking sunscreens now combine hydrating properties with broad-spectrum UVA and UVB protection into a fluid texture that is quite unlike any sunscreen you’ve tried before.
هذه القصة مأخوذة من طبعة January 2022 من Her World Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة January 2022 من Her World Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Breaking Down The Benefits Of Hyaluronic Acid
Here's why this popular skincare ingredient is a potent fix for dehydrated complexions.
Heritage in a Bottle
Crafted by Swiss perfumer Christine Nagel, Barenia is the first chypre fragrance from Hermes, a seductive scent that is a dance between the delicate butterfly lily and the vibrant burst of miracle berry.
Is my adult acne caused by hormonal changes?
Quinn Chen answers.
BEST IN CLASS
MOVING AWAY FROM INTRODUCING ENTIRELY NEW PRODUCTS, BRANDS SUCH AS SHISEIDO, CLE DE PEAU BEAUTE AND SULWHASOO HAVE CHOSEN TO GO BACK TO THE DRAWING BOARD TO ELEVATE TRIED-AND-TRUE FORMULAS. THESE ICONIC CLASSICS ARE MORE EFFICACIOUS AND LUXURIOUS THAN BEFORE.
Sneak Peek
We've got our sights set on these new must-haves that promise to breathe new life into tired-looking eyes.
ACTS OF SERVICE
Beauty brands are enticing customers with a range of in-store treatments and services that offer expert tips, demonstrations and pampering.
November favourites
Here are some of the must-haves you will not regret adding to your beauty shelf.
Against the rules
Step into the dark side with grunge-inspired moody tones and smoky, smudgy eyes.
Is it ever a good idea to engage in online discourse?
Sarah Bagharib answers.
GO WITH THE FLOW
Half a month in Mongolia living with nomadic families and exploring the country's storied beauty taught senior advertising strategist Uli Chan the beauty of impermanence.
