Chopard is a role model in the art and business of luxury with a conscience. The brand’s co-president Caroline Scheufele shares on its journey so far in this exclusive with Brian Cheong
Starting from july last year, the production of every single piece of luxury item from Chopard would be made from gold sourced ethically from small-scale mines under the Swiss Better Gold Association (SBGA), Fairmined and Fairtrade schemes, or Responsible Jewellery Council-certified refineries. In fact, Chopard is the largest buyer of Fairmined gold.
This Journey to Sustainable Luxury, as the commitment is called, is led by Caroline Scheufele, creative director and co-president of Chopard who once commented: “True luxury comes only when you know the handprint of your supply chain, and I’m very proud of our gold sourcing programme.”
Why did you decide to embark on this Journey to Sustainable Luxury?
هذه القصة مأخوذة من طبعة June 2019 من Malaysia Tatler.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 2019 من Malaysia Tatler.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Waves of Wonder
Chaumet's Ondes & Merveilles high jewellery collection invents a unique language of the sea, capturing the colours and joy of life within and around the expansive depths
Bright, Light, Bella
Bella Hadid's star shines brighter as the new face of Chopard's iconic Ice Cube collection
Beauty Playbook
We tapped the British make-up extraordinaire Pat McGrath to talk all things beauty as she takes us through her early beginnings, creative process, make-up tips and more
The Chloé Woman, Reborn
As we head into fall-winter 2024, let's unpack one of the most anticipated collections of the season-Chemena Kamali's homecoming collection for Chloé
To the Mun and Back
Korean actress Mun Ka-young opens up about her dream destinations and her non-negotiable in-flight skincare essentials
One Step at Time
We speak to Edgardo Osorio, founder of luxury footwear brand Aquazzura, on his vision of comfort and glamour, from weddings to world stages
Seams Like Art
Eleen Tan, a fashion illustrator and art lecturer, talks about finding success and fulfilment in the fast-paced fashion industry without sewing a single stitch
POWERFUL LITTLE PERFORMER
In both her wardrobe choices and acting roles, Eyka Farhana demonstrates remarkable range
HOT DAME!
Meet the chic 89-year-old great-grandmother whose story of family and romantic reunion is as awe-inspiring as her timeless elegance
Digital Transformation
Newly appointed managing director of Microsoft Malaysia Laurence Si brings 30 years of experience to the role
