72 minutes with… Connor Pardoe
New York magazine|January 17 - 30, 2022
Pickleball, once a game for the 50-plus crowd, exploded during the pandemic. This sports commissioner wants to turn it into a national pastime.
By Giri Nathan, Photography by Kim Raff
72 minutes with… Connor Pardoe

IN THE SUMMER of 2019, Connor Pardoe was trying to persuade Life Time, Inc., a health-club chain and the largest private operator of tennis courts in the U.S., to embrace a different game. Pardoe, then 26, was peddling pickleball: a racquet sport similar to tennis but played on a much smaller surface, over a slightly lower net, with a squarish paddle and a perforated plastic ball. The year before, Pardoe had left his family’s real-estate business to build the Professional Pickleball Association. As he hunted for tournament venues, he went straight for the flashiest sites in pro tennis. “We started big, reaching out to the Miami Open, the Lindner Family Tennis Center, where they play Western & Southern. A lot of those guys weren’t too interested,” he says. After all, for most of its 60-year history, pickleball was the domain of senior citizens too achy in the joints to scramble around full-size tennis courts. “We were on our hands and knees, begging these people to give pickleball a chance,” Pardoe says.

After months of negotiation, Life Time agreed to host one event on a trial basis. On tournament weekend, thousands of pickleballers descended on one of the health club’s Atlanta locations, where each tennis court had been painted into four standard pickleball courts. “They brought their executives out and were like, ‘Oh my gosh, this is the real deal. Can we add another one?’”

هذه القصة مأخوذة من طبعة January 17 - 30, 2022 من New York magazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة January 17 - 30, 2022 من New York magazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من NEW YORK MAGAZINE مشاهدة الكل
Trapped in Time
New York magazine

Trapped in Time

A woman relives the same day in a stunning Danish novel.

time-read
6 mins  |
Nov 18-Dec 1, 2024
Polyphonic City
New York magazine

Polyphonic City

A SOFT, SHIMMERING beauty permeates the images of Mumbai that open Payal Kapadia's All We Imagine As Light. For all the nighttime bustle on display-the heave of people, the constant activity and chaos-Kapadia shoots with a flair for the illusory.

time-read
3 mins  |
Nov 18-Dec 1, 2024
Lear at the Fountain of Youth
New York magazine

Lear at the Fountain of Youth

Kenneth Branagh's production is nipped, tucked, and facile.

time-read
5 mins  |
Nov 18-Dec 1, 2024
A Belfast Lad Goes Home
New York magazine

A Belfast Lad Goes Home

After playing some iconic Americans, Anthony Boyle is a beloved IRA commander in a riveting new series about the Troubles.

time-read
5 mins  |
Nov 18-Dec 1, 2024
The Pluck of the Irish
New York magazine

The Pluck of the Irish

Artists from the Indiana-size island continue to dominate popular culture. Online, they've gained a rep as the \"good Europeans.\"

time-read
8 mins  |
Nov 18-Dec 1, 2024
Houston's on Houston
New York magazine

Houston's on Houston

The Corner Store is like an upscale chain for downtown scene-chasers.

time-read
3 mins  |
Nov 18-Dec 1, 2024
A Brownstone That's Pink Inside
New York magazine

A Brownstone That's Pink Inside

Artist Vivian Reiss's Murray Hill house of whimsy.

time-read
3 mins  |
Nov 18-Dec 1, 2024
These Jeans Made Me Gay
New York magazine

These Jeans Made Me Gay

The Citizens of Humanity Horseshoe pants complete my queer style.

time-read
2 mins  |
Nov 18-Dec 1, 2024
Manic, STONED, Throttle, No Brakes
New York magazine

Manic, STONED, Throttle, No Brakes

Less than six months after her Gagosian sölu show, the artist JAMIAN JULIANO-VILLAND lost her gallery and all her money and was preparing for an exhibition with two the biggest living American artists.

time-read
10+ mins  |
Nov 18-Dec 1, 2024
WHO EVER THOUGHT THAT BRIGHT PINK MEAT THAT LASTS FOR WEEKS WAS A GOOD IDEA?
New York magazine

WHO EVER THOUGHT THAT BRIGHT PINK MEAT THAT LASTS FOR WEEKS WAS A GOOD IDEA?

Deli Meat Is Rotten

time-read
10+ mins  |
Nov 18-Dec 1, 2024