IN THE SUMMER of 2019, Connor Pardoe was trying to persuade Life Time, Inc., a health-club chain and the largest private operator of tennis courts in the U.S., to embrace a different game. Pardoe, then 26, was peddling pickleball: a racquet sport similar to tennis but played on a much smaller surface, over a slightly lower net, with a squarish paddle and a perforated plastic ball. The year before, Pardoe had left his family’s real-estate business to build the Professional Pickleball Association. As he hunted for tournament venues, he went straight for the flashiest sites in pro tennis. “We started big, reaching out to the Miami Open, the Lindner Family Tennis Center, where they play Western & Southern. A lot of those guys weren’t too interested,” he says. After all, for most of its 60-year history, pickleball was the domain of senior citizens too achy in the joints to scramble around full-size tennis courts. “We were on our hands and knees, begging these people to give pickleball a chance,” Pardoe says.
After months of negotiation, Life Time agreed to host one event on a trial basis. On tournament weekend, thousands of pickleballers descended on one of the health club’s Atlanta locations, where each tennis court had been painted into four standard pickleball courts. “They brought their executives out and were like, ‘Oh my gosh, this is the real deal. Can we add another one?’”
هذه القصة مأخوذة من طبعة January 17 - 30, 2022 من New York magazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة January 17 - 30, 2022 من New York magazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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IN NOVEMBER, Sotheby's made history when it sold for a million bucks a painting made by artificial intelligence. Ai-Da, \"the first humanoid robot artist to have an artwork auctioned by a major auction house,\" created a portrait of Alan Turing that resembles nothing more than a bad Francis Bacon rip-off. Still, the auction house described the sale as \"a new frontier in the global art market.\"
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IT'S BEEN a year of successful straight plays, even measured by a metric at which they usually do poorly: ticket sales. Partially that's owed to Hollywood stars: Jeremy Strong, Jim Parsons, Rachel Zegler, Rachel McAdams (to my mind, the most compelling).
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