The Facebook Empire Is At War- With Its Own Citizens

The decline and fall of the Zuckerberg empire do we need Facebook?

Mark Zuckerberg isn’t the first person in human history to draw inspiration from Augustus Caesar, the founder of the Roman Empire, but he’s one of a very few for whom the lessons of Augustus’s reign have a concrete urgency. Both men, after all, built international empires before the age of 33. “Basically, through a really harsh approach, he established 200 years of world peace,” Zuckerberg explained to a New Yorker reporter earlier this year. “What are the trade-offs in that?” Augustus, Zuckerberg explained, “had to do certain things” to ensure the stability of his empire. So too, apparently, does Facebook.

A 6,000-word report published in the New York Times last week disclosed in humiliating detail the lengths to which Facebook has gone to protect its dominance and attack its critics. As various interlocking crises concerning hate speech, misinformation, and data privacy widened, top executives ignored, and then kept secret, evidence that the platform had become a vector for misinformation campaigns by government-backed Russian trolls. The company mounted a shockingly aggressive lobbying and public- relations campaign, which included creating and circulating pro-Facebook blog posts that were functionally indistinguishable from the “coordinated inauthentic content” (that is, fake news) Facebook had pledged to eliminate from its platform. In one particularly galling example, the company hired a political consultancy that spread a conspiracy theory accusing George Soros of funding anti-Facebook protests. Zuckerberg, it seems, had taken the “really harsh approach” to establishing digital hegemony.