DEEP BONDS

IN COLLABORATION WITH PRESTIGE, JOHNNIE WALKER BLUE LABEL EXPLORES THE DEEP CONNECTION BETWEEN DYNAMIC SIBLINGS WHO UPLIFT ONE ANOTHER TO NEW HEIGHTS. JUST AS JOHNNIE WALKER BLUE LABEL BLENDS THE RAREST AND MOST EXCEPTIONAL WHISKIES, THESE CONTRASTING CHARACTERS EMBODY THE TRUE MEANING OF BALANCE.

- KIRAN PILLAY

BRIAN CHOO & MARK CHOO

Chief Operating Officer of Soul Society & Founder of TRIBE Boxing Studio

The sons of F&B entrepreneurs Fred Choo and Michele Kwok grew up learning to have each other's backs as their parents would frequently remind them, "There's only the two of you." "Brian is one of my biggest critics, but he's also one of my top supporters. Likewise, I do the same for him," Mark Choo says, sharing a knowing glance with his elder brother. Brian, 34, has gotten into the family business, now the chief operating officer (COO) of the Soul Society group. Meanwhile, Mark, 31, pursued his path as the founder of TRIBE Boxing Studio and TeleMe Technologies.

Brian admits being an elder sibling shapes his persona even now as a parent to two young children. "It led me to take on a rather protective role," Brian says, pointing to the three-year age gap. Mark concurs, "As kids, we had a different dynamic, and the gap felt huge. Having an elder brother was less like having a friend and more like having another parent!"

As teenagers, the pair grew much closer while enjoying similar interests between socialising and sports. "Yes, we will always have each other's backs, but we are also very competitive with each other," Brian mentions. Friendly competition and minor disagreements allowed them to test their strength and establish the boundaries of their relationship as siblings. "We would arm wrestle to see who was stronger and if we found a field, we would be sprinting to see who was faster. But if my brother was getting teased by someone, even in a friendly way, I was ready to jump in and defend him," Brian admits.