A World Without Slaughter
Prestige Singapore|March 2021
The future of food is animal-free, with plant-based and cultivated meats transforming the way we eat. Nafeesa Saini examines the new entrants to the meatless market, and its leap to the mainstream.
Nafeesa Saini
A World Without Slaughter

The true cost of eating meat is a tough pill to swallow. Industrialised farming leaves a trail of destruction in its wake. Poor animal welfare aside, a vast amount of habitable land is used to grow crops for animal feed, causing a ripple effect that includes greenhouse emissions and pollution, deforestation and decimation of wildlife, and even human rights abuses on indigenous communities.

But change is imminent. Where the gospel of veganism falls on deaf ears, a more appealing solution proves irresistible.

In his TED Talk on Meat Without Animals: The Future Of Food, Bruce Friedrich, Co-founder and Executive Director of The Good Food Institute, says: “Instead of trying to convince people to change how they think about their diet, let’s change the food. Let’s innovate in meat.”

The slaughter-free movement is poised to dominate the meat industry, with plant-based alternatives and cultured meat advancing into the mainstream.

A SWEEPING SHIFT

Titans of the plant-based sector are Beyond Meat and Impossible Foods – both of which are backed by powerful investors. The two are the most visible players, and are sold at supermarkets and served in menus at leading restaurants.

What, however, has signalled the movement’s rapid growth is its entry into the mainstream. Mass market chain Swensen’s offers Impossible burgers, while soya bean food and beverage retailer Mr Bean serves wholegrain mixed rice bowls with an option of a Quorn (mycoprotein) meat substitute. Also new to the fray is fast-food chain KFC, which recently launched its New Zero Chicken Burger with a meat-free patty.

هذه القصة مأخوذة من طبعة March 2021 من Prestige Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة March 2021 من Prestige Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من PRESTIGE SINGAPORE مشاهدة الكل
Sailing Into A Dream
Prestige Singapore

Sailing Into A Dream

Scenes from the fantasy feature Game of Thrones come to life in the otherworldly landscapes of the Arctic Circle.

time-read
6 mins  |
November 2024
Here Come The Sun Seats
Prestige Singapore

Here Come The Sun Seats

Italian furniture has long held the crown for blending luxurious, sophisticated design with impeccable craftsmanship.

time-read
2 mins  |
November 2024
ABSOLUMENT FAB
Prestige Singapore

ABSOLUMENT FAB

France's premier fair for fine-art and antiques returns for its third edition inside its new home in the Grand Palais.

time-read
7 mins  |
November 2024
Through the Director's Lens
Prestige Singapore

Through the Director's Lens

Filmmaker JIA ZHANGKE and his protégé RAFAEL MANUEL share their perspectives on life, cinema and their current projects.

time-read
4 mins  |
November 2024
THE CUTTING EDGE
Prestige Singapore

THE CUTTING EDGE

Having long played quiet supporting roles in the gem industry, gem cutters are finally having their day in the sun. Four acclaimed independent master gem cutters share more about their love of the craft and the creation of their best pieces.

time-read
7 mins  |
November 2024
Spheres of Power
Prestige Singapore

Spheres of Power

Following up on the gold- and titanium-focused Tiffany Titan by Pharrell Williams launch collection, the superstar now turns to pearls for a softer, but no less striking, second act.

time-read
2 mins  |
November 2024
Horological Masterpieces Reimagined
Prestige Singapore

Horological Masterpieces Reimagined

Beyond the wrist, these timekeepers transcend all traditional boundaries.

time-read
3 mins  |
November 2024
WILD IMAGINATION
Prestige Singapore

WILD IMAGINATION

Cartier's latest category-spanning Panthère de Cartier novelties showcase the endless ways in which the panther continues to inspire.

time-read
2 mins  |
November 2024
READY FOR ACTION
Prestige Singapore

READY FOR ACTION

The latest watch to come from the celebrated Richard Mille and McLaren partnership looks set to be another trailblazing timepiece.

time-read
2 mins  |
November 2024
THE RIGHT ANGLES
Prestige Singapore

THE RIGHT ANGLES

Twenty-five years after the launch of its last new collection, Twenty-4, Patek Philippe introduces the Cubitus range.

time-read
2 mins  |
November 2024