Contemporary And Socially Responsible High Jewellery Collection

Boucheron’s illustrious heritage during the Art Deco era sparked the imagination of its creative director Claire Choisne, who distilled the design movement’s audacious spirit into a contemporary and socially responsible high jewellery collection.

- Yanni Tan

It has been nearly 70 years since French jeweller Louis Boucheron received the Grand Prix at the Universal Exhibition of 1925 in Paris, which marked the arrival of the Art Deco movement. And that era’s distinctive aesthetic has not lost its allure even in the 21st century. Imparting a modern interpretation to it is Boucheron creative director Claire Choisne, who delved deep into the maison’s archives for its latest high jewellery collection named Histoire de Style, Art Déco.

While the purity and timelessness of Art Deco design appealed to Choisne, the Roaring Twenties’ spirit of freedom, self-expression and experimentation strongly resonated with her. She says: “For this collection, archival pieces were stripped down to accentuate the element of purity while drawing the antagonisms of Art Deco. It features pure lines juxtaposed against opulent designs, monochrome hues with a hint of colour, as well as androgynous pieces that can be worn by both men and women with inspirations from the men’s wardrobe, such as the tie.