How Luxury Fashion Is Changing In The Age Of Covid-19!
Prestige Singapore|September 2020
Jacquie Ang discovers how, fuelled by technology and a new-found sensitivity, luxury fashion is changing in the age of Covid-19.
Jacquie Ang
How Luxury Fashion Is Changing In The Age Of Covid-19!

At the time of writing, Singapore is in Phase 2 of the government-imposed circuit breaker. Shopping malls and retail stores have reopened, with safety measures in place. But long before that, people were already basking in the pleasures of shopping in the comfort and safety of their homes. For luxury, the experience has become an elevated, more intimate one that analysts predict will continue even after we come out of the woods and people are allowed back into physical stores.

How has the pandemic made luxury shopping feel more exclusive?

SHOW OF SOLIDARITY

When lockdowns around the world started confining people to their homes, fashion forces swung into action like superheroes to the rescue. On one hand, they marshalled their resources to combat the crisis, making monetary donations to fund public hospitals and emergency services, lending muscle to fundraising initiatives and relief efforts, as well as pivoting into the production of single-use masks and PPE (personal protective equipment).

On the other hand, they thought about emotional wellbeing too. They brought comfort in the forms of positive messages, entertainment and fun activities, in a bid to alleviate the depression and stress of living in isolation during a global health crisis.

Dolce & Gabbana was one of the fashion houses that acted early by making a donation to longtime partner, Humanitas University, which is doing scientific research on the coronavirus. It also sought to raise more money by dedicating a portion of proceeds from e-commerce sales of its Devotion bag to the institution. To distract those frustrated from being cooped up at home, the brand hosted a series of digital workshops that families could enjoy together.

هذه القصة مأخوذة من طبعة September 2020 من Prestige Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة September 2020 من Prestige Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من PRESTIGE SINGAPORE مشاهدة الكل
Sailing Into A Dream
Prestige Singapore

Sailing Into A Dream

Scenes from the fantasy feature Game of Thrones come to life in the otherworldly landscapes of the Arctic Circle.

time-read
6 mins  |
November 2024
Here Come The Sun Seats
Prestige Singapore

Here Come The Sun Seats

Italian furniture has long held the crown for blending luxurious, sophisticated design with impeccable craftsmanship.

time-read
2 mins  |
November 2024
ABSOLUMENT FAB
Prestige Singapore

ABSOLUMENT FAB

France's premier fair for fine-art and antiques returns for its third edition inside its new home in the Grand Palais.

time-read
7 mins  |
November 2024
Through the Director's Lens
Prestige Singapore

Through the Director's Lens

Filmmaker JIA ZHANGKE and his protégé RAFAEL MANUEL share their perspectives on life, cinema and their current projects.

time-read
4 mins  |
November 2024
THE CUTTING EDGE
Prestige Singapore

THE CUTTING EDGE

Having long played quiet supporting roles in the gem industry, gem cutters are finally having their day in the sun. Four acclaimed independent master gem cutters share more about their love of the craft and the creation of their best pieces.

time-read
7 mins  |
November 2024
Spheres of Power
Prestige Singapore

Spheres of Power

Following up on the gold- and titanium-focused Tiffany Titan by Pharrell Williams launch collection, the superstar now turns to pearls for a softer, but no less striking, second act.

time-read
2 mins  |
November 2024
Horological Masterpieces Reimagined
Prestige Singapore

Horological Masterpieces Reimagined

Beyond the wrist, these timekeepers transcend all traditional boundaries.

time-read
3 mins  |
November 2024
WILD IMAGINATION
Prestige Singapore

WILD IMAGINATION

Cartier's latest category-spanning Panthère de Cartier novelties showcase the endless ways in which the panther continues to inspire.

time-read
2 mins  |
November 2024
READY FOR ACTION
Prestige Singapore

READY FOR ACTION

The latest watch to come from the celebrated Richard Mille and McLaren partnership looks set to be another trailblazing timepiece.

time-read
2 mins  |
November 2024
THE RIGHT ANGLES
Prestige Singapore

THE RIGHT ANGLES

Twenty-five years after the launch of its last new collection, Twenty-4, Patek Philippe introduces the Cubitus range.

time-read
2 mins  |
November 2024